Lead Generation & Email Marketing Specialist

We are looking for a proactive Lead Generation & Marketing Email Specialist to identify potential clients, build prospect databases and execute targeted email campaigns to generate qualified business leads.

Key Responsibilities

• Research and identify potential B2B clients across relevant industries.
• Generate and maintain targeted prospect databases using LinkedIn, Apollo and other platforms.
• Identify key decision-makers and obtain accurate contact information.
• Plan and execute cold email and email marketing campaigns.
• Draft personalised marketing emails, follow-ups and lead-nurturing sequences.
• Monitor campaign performance, including open rates, response rates and conversions.
• Maintain lead trackers and share qualified leads with the Business Development team.
• Prepare regular reports on lead generation and campaign performance.

Required Skills

• 1–3 years of experience in lead generation or email marketing.
• Excellent written and verbal communication skills.
• Hands-on experience with LinkedIn Sales Navigator, Apollo, HubSpot, Mailchimp or similar tools.
• Understanding of B2B prospecting and cold email strategies.
• Strong research, analytical and organisational skills.
• Ability to work independently and achieve targets.