Senior Web Marketing Manager

Title: Senior Web Marketing Manager Location: San Francisco, CA

The Role
The Senior Web Marketing Manager is a strategic leader helping to shape how SoFi delivers, optimizes, and scales high-impact experiences across the Marketing website.

Operating at the intersection of web strategy, digital experience, technology, experimentation, AI, and operations, this role will identify opportunities, develop recommendations, and lead complex initiatives that improve both business outcomes and how the broader Web Marketing team operates.

We’re looking for a highly curious, forward-thinking leader who can anticipate opportunities and risks, challenge existing ways of working, and translate emerging technologies, performance insights, and business needs into scalable solutions - while remaining hands-on.

What You’ll Do

• Lead complex, high-impact web initiatives end to end, from strategy and requirements through launch, measurement, and optimization.
• Serve as a strategic partner, shaping landing page strategy, campaign requirements, experimentation opportunities, and optimization roadmaps.
• Proactively identify opportunities, risks, and inefficiencies, bringing forward thoughtful recommendations and scalable solutions rather than waiting for direction.
• Drive AI-enabled operations and automation, developing reusable workflows and processes that improve quality, reduce manual effort, and increase team capacity.
• Advance experimentation and conversion optimization, using performance insights and user behavior to identify opportunities and accelerate the path from idea to prototype to test to learning.
• Lead cross-functional alignment across Marketing, Creative, Engineering, SEO, Data Science, and Compliance, anticipating dependencies, resolving blockers, and driving shared outcomes.
• Raise the capabilities of the broader Web Marketing team through mentorship, knowledge sharing, scalable standards, and by surfacing emerging technologies, competitive trends, and digital experience opportunities worth testing or adopting.

What You’ll Need

• 8+ years of relevant experience in web marketing, growth marketing, digital operations, marketing technology, or a related field.
• Demonstrated ability to independently lead complex, cross-functional digital initiatives from strategy through execution and optimization.
• Sound strategic judgment with the ability to navigate ambiguity, assess tradeoffs, and make thoughtful decisions with limited oversight.
• A track record of proactively identifying opportunities and driving scalable solutions, rather than waiting for direction.
• Deep understanding of modern CMS platforms and web technologies, including experience improving production workflows, implementing new capabilities, or supporting platform transformations.
• Demonstrated hands-on experience with AI tools and automation, proactively identifying opportunities to streamline workflows, accelerate execution, and develop scalable solutions that improve team efficiency.
• Proven ability to drive experimentation and conversion optimization using performance insights, while influencing technical and non-technical stakeholders through clear recommendations and cross-functional collaboration.

Nice to Haves

• Background in fintech, financial services, or another highly regulated industry.
• Familiarity with headless CMS platforms or large-scale CMS migrations, including Payload or comparable technologies.
• People-management or formal team-leadership experience, with demonstrated ability to coach, develop, and raise the performance of others.