Senior Manager Marketing

The Senior Marketing Manager leads the strategy, execution, and performance of integrated marketing initiatives that drive brand growth, demand generation, and customer engagement. This role operates as a strategic partner to sales, product, operations, and executive leadership—translating business priorities into high-impact marketing programs.

The ideal candidate brings a strong mix of strategic thinking and hands-on execution, with proven ability to lead cross-functional initiatives, optimize marketing performance, and influence business outcomes. This role also plays a key part in shaping both external brand positioning and internal communications.

Key Responsibilities

Marketing Strategy & Leadership

• Develop and execute integrated marketing strategies aligned to company growth goals, revenue targets, and priority segments

• Serve as a strategic partner to sales leadership to align marketing efforts with pipeline and revenue objectives

• Lead planning and prioritization of campaigns, ensuring resources are focused on highest-impact initiatives

• Provide guidance and mentorship to junior marketing team members or cross-functional contributors

Campaign Leadership & Demand Generation

• Own end-to-end strategy and execution of multi-channel marketing campaigns (digital, email, web, events, and social)

• Drive go-to-market strategies for services, solutions, and verticals, ensuring clear positioning and differentiation

• Optimize campaigns based on performance data to improve lead quality, conversion, and return on investment

• Partner with sales on account-based marketing and targeted growth initiatives

Content, Messaging & Internal Communications

• Oversee development of high-quality marketing content, including thought leadership, case studies, web content, and sales tools

• Ensure consistent, compelling brand messaging across all channels and audiences

• Lead internal communications strategy, including leadership messaging, company updates, and change initiatives

• Translate complex or technical offerings into clear, customer-focused value propositions

Trade Shows & Events Strategy

• Lead strategy and execution of trade shows, conferences, and customer events as a core demand and brand channel

• Align closely with sales on pre-event targeting and post-event pipeline conversion

• Oversee event planning, vendor management, and budget allocation

• Establish performance metrics and evaluate return on investment to inform future investments

Digital Marketing & Optimization

• Own performance of digital channels including website, search, paid media, and social platforms

• Partner with internal teams or agencies to drive improvements in search visibility, user experience, and conversion rates

• Oversee marketing automation and customer relationship management initiatives to improve lead management and nurturing

Analytics, Insights & Performance Management

• Define key performance indicators tied to business outcomes (leads, pipeline contribution, conversion, revenue impact)

• Build and deliver executive-level reporting on marketing performance and return on investment

• Translate data into actionable insights to refine strategy, audience targeting, and channel mix

Cross-Functional Leadership

• Collaborate with product, operations, and leadership teams to support strategic initiatives and organizational priorities

• Influence decision-making by bringing data-driven insights and market perspective

• Act as a connector across teams to ensure alignment and execution excellence

Qualifications

Required

• Bachelor’s degree in Marketing, Business, Communications, or related field

• 6–10 years of progressive marketing experience, preferably in a B2B environment

• Proven track record of developing and executing marketing strategies that drive measurable business results

• Experience leading cross-functional initiatives and managing multiple priorities

• Strong understanding of digital marketing, demand generation, and campaign optimization

Preferred

• Experience in field service, refrigeration, or related technical industries

• Experience supporting account-based marketing or enterprise sales environments

• Experience managing agencies, vendors, or external partners

Key Competencies

• Strategic thinking with strong execution discipline

• Data-driven decision-making and performance orientation

• Executive communication and stakeholder influence

• Strong leadership presence and ability to drive alignment

• Ability to operate effectively in a fast-paced, evolving environment

About Smart Care

Smart Care is a national repair and service provider for commercial foodservice, refrigeration, and cold storage equipment. Our offering of comprehensive mechanical services includes hot side cooking equipment, stand-alone refrigeration, specialty coffee and beverage, complex rack refrigeration and HVAC.