Senior Manager, Growth Marketing

Title: Senior Manager, Growth Marketing Location: Somerville, Massachusetts, United States

Sr. Manager, Growth Marketing

Reports to: VP, Demand Generation

Summary

• Own the growth marketing funnel for some of SmartBear’s highest grossing products.
• Lead a team of individual contributors that manage each product's funnel, be accountable to core funnel metrics from leads generated through closed-won revenue. 
• Partner with Finance to set product level targets during the annual planning process, and work closely with Sales leaders to build and execute plans that reach our collective goals.
• Work cross-functionally with product marketing, digital marketing, creative, and brand to drive the campaigns, pipeline and revenue each product needs.

About the Role

As a Sr. Manager, Growth Marketing you will:

• Lead and develop your direct reports who own the growth funnel for each product, setting goals and holding them to results.
• Review what marketing is generating, how it converts, and the quality of leads, and recommend the strategic changes needed to hit pipeline and revenue targets.
• Lead recurring readouts of key marketing performance metrics both within the marketing team and cross-functionally to sales and product leaders.
• Align product marketing, the digital team, and creative and brand so each product gets the right campaigns, messaging, and visuals for emails and ads.
• Use Marketo and Salesforce to inspect the team's work and build reporting that doesn't depend on other teams.
• Partner with the digital marketing team to ensure product funnels are healthy and growing from an SEO, paid search, conversion rate optimization, and product-led growth perspective.
• Shape the annual planning process with Finance and Sales: set product-level targets, then translate them into tactics and budget for each product.

We are looking for you if you have:

• Experience leading a team across a growth or demand marketing function, including setting goals and developing talent.
• Deep understanding of the digital growth funnel, including SEO, paid search, conversion rate optimization, and product-led growth motions with free trials.
• Experience setting targets and budgets with Finance and Sales leadership, and tying marketing activity to pipeline and revenue.
• Strong analytical skills, with the ability to build a business case for spend and use data to find the changes that move the needle.
• Hands-on experience with Marketo, HubSpot, or Salesforce, and comfort building your own reports.
• Builds AI into repeatable workflows for funnel analysis, trend detection, and product reporting, and checks the quality of what those workflows produce.

Why You Should Join the SmartBear Crew

• You can grow your career at every level.
• We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
• We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
• We are guided by a People and Culture organization — an important distinction for us. We think about our team holistically — the whole person.
• We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.

Did You Know?

• Our main goal at SmartBear is to make our technology-driven world a better place.
• SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
• SmartBear is headquartered in Somerville, MA with offices across the world including Galway, Ireland; Bath, UK; Wroclaw, Poland; and Bangalore, India.
• We've won major industry (product and company) awards including SD Times, DeveloperWeek's Devies Award, the AI Breakthrough Award, and BuiltIn Best Places to Work.

SmartBear is committed to creating an inclusive workplace for employees where all individuals are treated with respect and dignity. We are an equal opportunity employer and make employment decisions based on merit, qualifications, and business needs. We do not discriminate on the basis of race, color, religion, sex, national origin, age, gender, disability, veteran status, sexual orientation, or any other protected status under applicable laws. We are dedicated to fostering a workplace that reflects a diversity of thought and experience as well as our values of being smart, open, driven, accountable, and curious.