Head of Marketing

Title: Head of Marketing Location: New York, New York, United States

About the Company

If you want to build, develop, and see your impact, join Skillz and level up your Career!

Skillz, the first publicly-traded mobile eSports platform that hosts billions of casual mobile gaming tournaments for millions of players worldwide, is revolutionizing the gaming industry. By fostering social competition within games, the Skillz platform helps developers build multi-million dollar franchises by enabling real-money activity in their games and providing operational support while connecting players through fair, enjoyable, and meaningful competition.

At Skillz, we understand the thrill of achievement and the satisfaction of overcoming challenges. Want to join a team made up of alums from Apple, Amazon, Google, Microsoft, Tesla, Twitter (X), Roblox, Zynga, Samsung, Lyft, EA, Riot, Nexon, Gameskraft, PlayStation, Unity, Scopely, Tinder, Intel, Deloitte, EY, Twitch, DraftKings, Wynn Resorts and more? Learn more to see if Skillz is the right fit for your next career move!

Why Skillz

• Culture of Impact: Join a united team of builders, creators, innovators, and entrepreneurs driven by the desire to win. At Skillz, we create value, obsess over our product, and make a difference in the world.

• Comprehensive Benefits: Enjoy peace of mind with our comprehensive benefits package, which includes 100% coverage for medical, dental, and vision expenses for both you and your dependents. Additionally, take advantage of our 401K matching, equity incentives, pre-tax benefit options, and more.

• Wellness Support: Enhance your well-being with our array of wellness initiatives, including meditation and mental health resources, physical fitness coaching and classes, family planning assistance, health and parenting guidance, virtual therapy sessions, and more.

• Time off: We offer competitive paid time off (PTO) & company holidays to help you recharge and pursue your passions.

• Las Vegas Headquarters: Skillz strongly believes in a five-day a week, collaborative office environment at our 36,000+ square foot headquarters. Enjoy free breakfast and catered lunches, snacks, a full-size gym with showers, commuter benefits, insurance, team bonding events and many more.

• Recognized Success: Skillz has earned recognition as one of Fast Company's Most Innovative Companies, CNBC's Disruptor 50, San Francisco Business Times' Best Places to Work, Forbes' Next Billion-Dollar Startups, and the #1 fastest-growing company in America on the Inc. 5000 list, and many more.

• Development Opportunities: We hold our employees to high standards while providing them with professional growth opportunities. We operate like a startup, and encourage all of our employees to collaborate and voice feedback about our product and ways we can improve as a business. We believe in never settling, and that also pertains to your growth.

About the Role 

The Head of Marketing will lead Skillz’s Growth and LiveOps, shaping how we attract, engage, retain, and grow the value of players across our platform. This is a broad leadership role spanning performance marketing, organic growth, lifecycle, LiveOps, and player offers and incentives.

We’re looking for a data-driven growth leader who understands both acquisition and the in-product player economy, has built and led high-performing teams, and knows how to turn customer insights and experimentation into sustainable growth. You’ll work closely with Product, Analytics, Engineering, Finance, and other leaders to help define and deliver the next phase of growth for Skillz.

Responsibilities 

• Own both the Growth org and the LiveOps org for Skillz Platform — a single accountable owner for demand generation and for the in-app economy of events, offers and messaging that converts it.

• Lead Performance Marketing / UA (via the Head of Performance), Organic (ASO/CPP), and Creative — allocating spend across networks × games × surfaces against CAC-to-stable and stable-LTV, never CPI alone.

• Own the LiveOps operating model: per-game events, promos and offer slates across Solitaire Skillz, Blackout Bingo, Dominoes Gold and Arena, with a dedicated owner per surface.

• Own Lifecycle CRM and reactivation — email, push notification and in-app messaging as a single function, measured on holdout-audited incremental NGR per campaign, with CleverTap journey execution run out of LiveOps.

• Own the incentive and offer economy: deposit bonusing rules, LTO design, trophies, leagues support and the live-event program, holding effective rake in the agreed band across all cohorts.

• Instrument the owned channels — CTR-level measurement, deliverability, opt-out guardrails and campaign→venue routing — so cadence and creative decisions are measured trade-offs rather than bets.

• Partner as a peer with Product, Analytics, Engineering, CX & VIP, Brand and FP&A; represent Growth & LiveOps in quarterly planning, MBR/QBR and the weekly operating cadence.

• Hire, develop and retain the function and build the leadership layer that removes single-person execution risk.

1. Owns the join, not one side of it — has run paid acquisition and in-app monetization/lifecycle together, and can arbitrate between a CAC target and an incentive budget without defaulting to whichever is easier to measure.

2. Incentive-economy judgement — reasons fluently about effective rake, bonus decay, wallet balance, net-winner exclusion and the difference between a discount that triggers a behaviour and one that funds a habit.

3. Refuses vanity metrics — insists on CAC-to-stable, incremental NGR and holdout reads; comfortable telling a stakeholder that a campaign that looked good pre/post did nothing.

4. Builds per-surface ownership — has broken a centralized operations function into game/market/product-specific ownership without losing shared standards.

5. Executive communication and productive tension — can hold a position against a peer whose number their decision depresses, in front of the exec team, and still keep the partnership.

6. Operates through others — the scope is too broad to run hands-on; the test is whether the six functions beneath them run without them in the room.

1. 12+ years in growth / performance marketing / LiveOps with 5+ years leading multi-team organisations including managers reporting in.

2. Owned both paid acquisition and in-app monetization or lifecycle for a consumer product with a real-money, wallet or transactional economy — real-money gaming, fintech, online gambling or mid-core F2P with a deep economy strongly preferred.

3. Ran a LiveOps or events/offers function at scale across multiple titles or surfaces, with per-title ownership rather than a single shared calendar.

4. Built or rebuilt a lifecycle/CRM function (email, push, in-app) with holdout-based incrementality measurement — CleverTap, Braze, iterable or equivalent.

5. Managed multi-million-dollar media budgets across networks with network-level relationships, and can evidence spend reallocation driven by incrementality rather than last-click.

6. Comfortable in an organization mid-restructure, with a distributed India–US team and an analytics function that scores their numbers independently.

Base Compensation Range New York City: $229,000 – $310,000, plus annual bonus and equity eligibility.

Location: Hybrid in New York, New York

Travel Requirement: Less than 40%

#LI-Onsite  #LI-GC1