Product Owner

Shift Digital is the leader in digital marketing program optimization. Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital marketing and sales initiatives.

Our Product & Engineering team is seeking a Product Owner to help support the strategy, development, and delivery of technology-driven products within the automotive space. This role is ideal for someone with early-career product ownership experience who enjoys working at the intersection of business and technology.

As a Product Owner, you’ll work closely with engineering teams and business stakeholders to translate product goals into clear requirements, manage priorities, and help ensure features are delivered effectively. You’ll also participate in feature testing and validation, providing an opportunity to build both product and technical expertise.

This position is based in our Birmingham, Michigan office and requires onsite work four days per week.

Key Responsibilities & Highlights

• Define and communicate product vision and roadmap priorities in alignment with Shift Digital’s strategic objectives.
• Manage and prioritize the product backlog, balancing business value, technical feasibility, and product needs.
• Partner closely with engineering teams to support the timely and effective delivery of product features.
• Serve as a key point of contact between technical teams and business stakeholders, helping ensure alignment on product goals, requirements, and milestones.
• Participate in Agile ceremonies and contribute to continuous improvement and team collaboration.
• Develop and refine product features and strategies based on market trends, customer feedback, and business needs.
• Participate in manual feature testing and basic test case development to validate acceptance criteria.
• Incorporate testing and quality considerations into product planning to help ensure quality and user satisfaction.
• Build and maintain strong working relationships across engineering, product, and stakeholder teams.
• Clearly communicate product objectives, requirements, priorities, and updates through both written and verbal communication.

Qualifications

• 1–3 years of experience in product ownership or a related role, with an emphasis on technology-driven products.
• Bachelor’s degree in Business Administration, Computer Science, Engineering, or a related field.
• Foundational understanding of product management principles and Agile methodologies.
• Strong organizational and analytical skills with the ability to manage multiple priorities.
• Strong critical thinking and problem-solving skills.
• Excellent written and verbal communication skills, with the ability to collaborate effectively with both technical teams and business stakeholders.
• Foundational understanding of database querying and working with web services.
• Willingness to participate in manual testing and develop basic test cases to validate acceptance criteria.

Preferred Qualifications

• Prior experience in product ownership, business analysis, or a similar role involving agentic models.
• Familiarity with the automotive industry and its technology landscape is a plus, but not required.