Senior Data Analyst

At SheMed, our mission is to revolutionise women’s health by providing accessible and personalised solutions tailored specifically for women. We are a startup consisting of enthusiastic people who are committed to empowering women with the knowledge and tools they need to take control of their health and well-being.

SheMed is an innovative and advanced weight loss programme that is groundbreaking in the world of women’s health. We have an unwavering dedication to quality care, and strive to create a supportive and compassionate community where every woman can thrive and achieve optimal health. In doing so, we believe SheMed will be a strong force in closing the women’s health gap.
Purpose of Role:

We are seeking a highly analytical, commercially minded Senior Data Analyst to become a key partner to the teams who shape the SheMed member experience. You will help the business make smarter, faster, data-led decisions across retention, churn, customer journeys, and lifetime value. You will provide clear insights into why members stay, why they leave, who they are, and where we should focus next.

The ideal candidate combines strong technical expertise with excellent commercial judgement and communication skills. You should be comfortable working with complex datasets, but equally confident turning your analysis into clear recommendations for the business.

Please note: This is an office-based role, Monday to Friday, 9am – 6pm. We are based in Euston, London.

What You'll Work On:
Understand Our Members & Their Journey

• Develop member segmentation using characteristics, programme behaviour, engagement and outcomes.
• Identify the factors associated with retention, disengagement, cancellation and lifetime value across GLP-1, PMOS and future programmes, understanding both what makes a member churn and what keeps them with us for longer.
• Analyse the member journey from onboarding and blood testing through treatment, renewal and maintenance, identifying key drop-off points and opportunities to improve engagement and lifetime value.
• Combine quantitative analysis with cancellation reasons, member feedback and operational insight to explain patterns.

Build Trusted Reporting 
Own and continuously improve reporting for critical SheMed subscription KPIs, giving the business a consistent, trusted view of performance and its drivers. Must be able to provide stakeholders with clear guidance on what they need in a data brief to support producing reports, insights and data packs. KPIs include:

• Retention and churn
• Engagement, renewal, and win-back
• Lifetime Value
• Customer cohort performance
• Subscription growth
• Payback period
• Customer Acquisition Cost
• Campaign performance and Channel-level ROI
• Market Analysis and Trends
• Conversion rate

Evaluate Initiatives & Experiments

• Work with teams to define hypotheses, target groups, success measures and evaluation plans before initiatives launch.
• Design and analyse A/B tests and other appropriate evaluation methods, assessing the impact of changes to member journeys, communications, support, offers and product features.
• Evaluate commercial outcomes alongside member experience, including retained revenue and the cost of incentives.

Advanced Analytics & Data Modelling

• Create clear, actionable Tableau dashboards, and present findings to senior stakeholders through compelling data storytelling.
• Use SQL and dbt to build, test, document, and maintain trusted data models, working with the wider team to keep datasets accurate, scalable, and well-governed.
• Support measurement of key growth channels, including Meta, Google, and influencer partnerships, focusing on which channels, campaigns, and audiences bring in members who stay, and support budget allocation decisions.

Clinical Data Integration

• Collaborate with product and medical teams to explore how engagement and retention relate to patient health outcomes, supporting responsible analysis.
• Work with care, clinical, and product stakeholders to ensure insights are interpreted accurately and communicated thoughtfully.

Turn Insights into Action

• Present findings clearly to senior stakeholders, explaining what they mean and what the business should do next. Follow up on recommendations to understand whether actions were implemented and delivered the expected result.
• Provide timely analysis to support OKRs, programme development and retention priorities.
• Collaborate with customer experience, marketing, product, medical, finance, and leadership teams to bring structure to ambiguous questions and move from data to decision-making.
• Act as a true business partner: identify opportunities proactively alongside responding to business questions, ask the right questions, challenge assumptions with evidence, and understand how the programme works operationally.

Person Specification:

• Curious and questioning, with strong critical thinking and a habit of digging into the details, balanced with a pragmatic focus on useful, actionable answers.
• Self-motivated and proactive, with proven creative and problem-solving capabilities.
• Adaptable, open to new ideas, and willing to learn new tools and programmes.
• Work effectively in teams, respect diverse perspectives, and contribute positively to group dynamics. A willingness to support and motivate colleagues is highly valued.

What We're Looking For:

• 3–5+ years of experience in retention, growth, marketing, commercial, or product analytics, or a similar data-focused role.
• Experience working in a high-growth, fast-paced environment, ideally within D2C healthcare, subscription, consumer health, wellness, ecommerce, or a startup environment.
• Experience owning and reporting on subscription or customer metrics, such as retention, LTV, churn, payback period, and cohort performance.
• Advanced SQL skills with large, complex datasets, and experience using dbt for data modelling, testing, and documentation.
• Strong Tableau experience, including building dashboards for senior and non-technical users.
• Experience using Python or R for advanced analysis, predictive modelling, forecasting, or statistical modelling.
• Excellent communication and stakeholder management skills, with the ability to turn complex analysis into clear recommendations that influence senior decision-making.

Bonus Points:

• Understanding of customer journey analytics, lifecycle marketing, segmentation, and retention modelling.
• Experience supporting A/B testing, incrementality tests, or other methods of measuring impact.
• Experience with PostHog, Braze, or similar product analytics and CRM platforms.
• Experience working with clinical, health, patient, or outcomes data.
• Familiarity with automated data ingestion, APIs, and modern data warehousing principles.

Perks at Work:

• A mission-driven team focused on closing the women’s health gap
• Competitive Salary
• 25 days holiday
• Breakfast and all day snacks
• Monthly socials
• Health care Cash Plan including physio, digital clinical appointments and wellbeing for you, your partner and children
• £80 contribution to noise cancelling headphones
• Life insurance cover of 4x salary
• Pension contribution matched up to 5%
• Cycle to work scheme