Manager, Social Analytics (US/Canada)

Title: Manager, Social Analytics (US/Canada) Location: Needham, MA, United States

Position Overview:

We're seeking a Manager, Social Analytics to lead social analytics for the US and Canada, reporting into the Sr. Director, Social Analytics. This role blends deep social media fluency with 2026-caliber analytics and a genuine curiosity for AI-powered workflows, pairing solid data fundamentals with a growing use of AI agents to surface what matters faster.  As the Manager, Social Analytics, you'll manage a stakeholder group spanning regional and global partners, translating fast-moving social signal into action for all of them.

Key Responsibilities:

• Social Media Analytics: Lead reporting and insights across all social media activity (organic, earned, influencer, and paid) for the US and Canada; quantify what drives virality, and raise the odds of it happening.
• Regional Market Focus: Serve as the primary analytics partner for the region, bringing analytical rigor and scalable social measurement. Partner closely with regional social, marketing, and agency leaders.
• AI-Driven Insight Generation: Direct the use of AI agents against social and marketing data to surface signal faster — orchestrating intelligent tools against good data, not manual reporting.
• Make Data Actionable: Provide fast, actionable analysis to inform regional growth and the next viral SharkNinja product.
• Stakeholder Management: Serve as the go-to analytics partner across a broad and growing set of stakeholders — regional social and marketing leaders, creative, agencies, and senior leadership — managing competing priorities with clarity and poise.
• KPI Development: Cut through the noise of vanity metrics and define clear, outcome-oriented KPIs — metrics that ladder up to what we're actually here to do: sell products, yes, but more specifically, delight the consumers who use them.
• Executive Reporting: Deliver tailored, action-oriented reporting for regional and global stakeholders, automating recurring outputs where possible.
• Best Practices & Benchmarks: Conduct rapid analyses to establish benchmarks and evolve measurement approaches for the region.

Attributes & Skills:

• Bachelor's degree in Analytics, Data Science, Statistics, Economics, Marketing, or a related field required; Master's degree a plus.
• 6+ years of experience in marketing analytics or social media analytics.
• Experience with SQL and modern data platforms such as Snowflake; comfort with AI-assisted analytics tools and agentic workflows a plus.
• Solid analytical and spreadsheet fundamentals paired with genuine curiosity about AI-powered and agentic workflows — someone who can work the data directly and is eager to use AI to get to insight faster.
• Strong track record analyzing social platforms (Meta, TikTok, YouTube, etc.) and translating insights into clear business and creative actions.
• Self-motivated and comfortable managing ambiguity and multiple priorities in a dynamic, fast-paced environment.

Work Environment:
This is a primarily on-site role based in Needham, MA (HQ), with flexibility to work from home 1–2 days per week.