Sales Director, CRM Commercial Sales

The Director, CRM Sales – EMEA Commercial will be responsible for leading the growth of ServiceNow's CRM business across the EMEA Commercial market.

This is an opportunity for an experienced SaaS sales leader to build, lead and develop a team of CRM Account Executives, driving new customer acquisition, expanding existing relationships and delivering revenue growth.

The ideal candidate will bring strong CRM industry knowledge, commercial acumen and a proven track record in sales leadership. We're looking for a hands-on leader who enjoys developing people, driving sales performance and championing value-based selling, working closely with customers and Line of Business decision-makers to deliver measurable business outcomes.

What you get to do in this role

• Lead and develop a high-performing team of CRM Account Executives across the EMEA Commercial market
• Own and execute the CRM sales strategy for EMEA Commercial, driving new customer acquisition, revenue growth and consistent quota attainment.
• Develop and execute territory and account plans, building scalable and repeatable sales motions to drive pipeline generation, improve sales productivity and maximise market coverage.
• Coach CRM Account Executives on customer discovery, value-based selling, executive engagement and deal execution, providing hands-on support for strategic opportunities.
• Establish relationships with senior Line of Business decision-makers across Customer Service, Contact Centre, Field Operations, Sales and Revenue Operations, positioning ServiceNow as a strategic CRM partner.
• Actively support customer engagements, deal strategy and negotiations, providing hands-on leadership and coaching to improve win rates and deal velocity.
• Drive disciplined pipeline generation, opportunity management, forecasting and sales execution to consistently achieve quarterly and annual revenue targets.
• Partner closely with Field Sales, Solution Consulting, Business Development, Marketing, Partners and Customer Outcomes to execute an integrated go-to-market strategy and strengthen account collaboration.
• Foster a collaborative, customer-first and high-performance culture, developing talent and building the capabilities required to scale ServiceNow's CRM business.

• Extensive experience in CRM SaaS or enterprise software sales, including 4+ years of successful sales leadership experience and a strong track record in direct sales.
• Proven experience selling CRM solutions, with a strong understanding of the CRM market, competitive landscape and business priorities across Customer Service, Contact Centre, Sales and Field Operations.
• Proven success building, scaling and coaching high-performing sales teams, ideally within Commercial  segment.
• Strong expertise in value-based selling, executive engagement and complex deal negotiation.
• Strong commercial and financial acumen, with experience in territory planning, pipeline management, forecasting and sales performance.
• Ability to operate effectively in a matrixed sales environment, building strong partnerships across teams and functions.
• Experience leveraging AI to improve sales productivity, decision-making or customer outcomes.
• An entrepreneurial, hands-on leadership style with the ability to thrive in a fast-paced, evolving business.
• Fluency in English and willingness to travel as required.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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