Business Development Representative (Armis)

Armis from ServiceNow is seeking a highly motivated and experienced Business Development Representative (BDR) to join our growing sales team. This role is crucial in driving top-of-funnel growth by identifying and qualifying high-potential leads for our Account Executives. The ideal candidate will possess a proven track record of success in BDR roles, particularly within the cybersecurity or enterprise software industry. They will be a self-starter with excellent communication and organisational skills, and a strong understanding of the sales process.

What you will do…

• Lead Generation & Qualification:

  • Proactively identify and generate new business opportunities through targeted outbound prospecting, including cold calling, emailing, social selling, and leveraging relevant industry events.

  • Qualify and convert inbound leads generated from marketing campaigns, events and website inquiries.

  • Conduct thorough research to understand prospect needs, pain points, and business objectives.

  • Utilise CRM (Salesforce) to accurately track and manage all activities and interactions.

• Pipeline Management & Development:

  • Schedule discovery calls for qualified sales opportunities for Account Executives.

  • Develop and maintain a strong understanding of Armis' products and services, and their value proposition to help accelerate opportunity progression.

  • Collaborate with marketing, channel and sales teams to optimise lead generation and qualification processes.

  • Territory buildout responsibilities in partnership with your Account Executives (account mapping, research, persona mapping)

• Market & Industry Knowledge:

  • Stay up-to-date on industry trends, competitive landscape, and emerging technologies in the cybersecurity space.

  • Develop a strong understanding of target industries and customer personas.

  • Provide feedback to marketing and product marketing teams based on prospect interactions and market insights.

• Performance & Reporting:

  • Consistently meet or exceed monthly and quarterly targets for qualified opportunities and meetings.

  • Provide regular reports on activity, pipeline, and performance metrics.

  • Participate in ongoing training and development to enhance sales skills and product knowledge.

What we expect…

• Minimum of 1-2 years of experience in a BDR or sales development role, preferably in the cybersecurity or enterprise software industry.

• Proven track record of consistently exceeding sales targets.

• Experience with CRM systems (Salesforce preferred) and sales enablement tools.

• Experience working collaboratively across business functions (Channel, Sales, Marketing).

Skills:

• Excellent verbal and written communication skills in both Dutch and English. 

• Strong prospecting, qualification, and creative problem solving skills.

• Ability to build rapport and establish relationships with potential customers.

• Strong organisational and time management skills.

• Ability to work independently and as part of a team.

• Confidence in articulating a multi-product suite (platform sale).

Customer-Centric Approach:

• Demonstrated ability to understand customer pain points and translate them into specific solutions with measurable business outcomes.

• Strong follow-up skills to ensure customer satisfaction and continued success post-sale.

Professional Growth Mindset:

• Hungry & Hardworking, self-motivated, results-driven, and goal-oriented with a strong desire to succeed.

• Open to coaching, feedback, and continuous sales skills and technical knowledge improvement.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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