Media Planner/Buyer

Title: Media Planner/Buyer Location: New York

MEDIA PLANNER/BUYER
Serino Coyne is seeking a Media Planner/Buyer to run campaign execution for our theatre and
entertainment clients. You'll build and manage campaigns across paid search, paid social,
programmatic display, digital audio and digital video, in self-service platforms and through
direct digital buys. You'll take briefs from Media Supervisors across both pods and train their
Media Assistants on platforms. You'll report to a Media Director. This is a full-time, regular,
benefits-eligible position.
WHAT YOU'LL DO
■ Build, launch and manage campaigns in Google Ads, Meta, TikTok, Reddit, programmatic
DSPs and other self-service platforms.
■ Negotiate and place direct digital buys with publishers and audio and video vendors. Issue
and track IOs.
■ Own trafficking in CM360: tags, placements, creative rotation and QA.
■ Keep tracking and data clean: pixels, UTMs, GA4 conversions and naming conventions.
■ Monitor pacing and delivery daily. Fix problems before they reach the client.
■ Reconcile vendor invoices against delivery in AdVantage and support accurate client billing.
■ Train Media Assistants on platforms and process, and QA their builds.
■ Join client calls when execution detail is needed. Coordinate with our traditional buyer on
cross-channel plans.

WHAT YOU BRING
■ 2–4 years in paid media with hands-on platform and buying experience, ideally at an
agency. Bachelor's degree or equivalent experience.
■ Experience training junior staff on platforms.
■ Expertise in Google Ads and Meta, with working knowledge of GA4 and CM360 trafficking.
TikTok, Reddit, programmatic and AdVantage a plus.
■ Experience buying direct from vendors, including IOs and makegoods.
■ Strong analytical and math skills, and comfort working in spreadsheets.
■ Clear written and spoken communication with vendors and internal teams.
■ Strong attention to detail and the ability to juggle many campaigns in a fast-paced agency.
■ Interest in performing arts and live entertainment a plus.