Director of Sales- Insignito

About Insignito

At Insignito, we turn sound into smart drone detection.

We're an Israeli defense-tech startup and an affiliate company within the Sentrycs Group, developing advanced acoustic technologies that detect, track, and classify drones by their unique sound signatures.

Our flagship product, DUMBO, adds a passive sensing layer to counter-drone systems, helping tackle real-world security challenges.

Combining startup agility, deep technological expertise, and the strength of the Sentrycs Group, we're building innovative solutions that make a real impact.

The opportunity

We are looking for a Director of Sales to expand our local and international business and turn our innovative technology into lasting customer relationships and commercial growth.

You will own sales execution from identifying the right customers through negotiation, closing, and account expansion. Working directly with the CEO and closely with Product and R&D, you will personally lead strategic opportunities while establishing the processes, partnerships, and team capabilities needed to scale.

Your initial focus will be DUMBO and its adoption by defense and HLS customers, system integrators, and strategic partners, with opportunities to develop business across Insignito’s broader portfolio.

What you will do

• Win new business. Develop and execute a focused sales plan, prioritize target accounts and markets, generate opportunities, and deliver against sales targets.
• Own the complete sales cycle. Lead discovery, qualification, proposals, tender responses, commercial negotiations, and closing. Understand each customer’s operational needs, decision-makers, budget, and procurement process.
• Turn evaluations into orders. Work with Product and technical teams to plan demonstrations and pilots with clear success criteria, customer commitments, and a defined path to purchase and broader deployment.
• Build productive partnerships. Identify, recruit, and develop resellers, distributors, defense primes, and system integrators. Establish clear commercial terms, account ownership, and joint business plans.
• Position the technology effectively. Explain the operational and commercial value of acoustic sensing, both as a standalone capability and within integrated counter-drone solutions.
• Run a disciplined pipeline. Maintain accurate CRM records, realistic forecasts, and clear next steps for every qualified opportunity. Lead regular reviews and address stalled deals early.
• Connect customers with the company. Bring actionable market feedback to Product and R&D, align proposals with validated capabilities and delivery plans, and ensure a clear handover after closing.
• Grow accounts and the sales function. Develop repeat orders and expansion opportunities, coordinate business development and marketing activity, and help recruit and coach additional sales talent as business needs grow.

What you bring

• At least 5 years of experience selling advanced technology solutions internationally, including meaningful experience in defense, homeland security, aerospace, or related security markets.
• A demonstrated record of personally opening accounts, advancing complex opportunities, negotiating agreements, and closing business against sales targets.
• Experience selling to government or defense customers and working through distributors, resellers, or system integrators.
• Strong technical understanding and the ability to translate product capabilities into a compelling customer case.
• Familiarity with procurement cycles involving operational users, technical evaluators, commercial teams, and senior decision-makers.
• Excellent communication, presentation, proposal-writing, and negotiation skills.
• Strong commercial judgment, reliable forecasting, and consistent attention to follow-up.
• The initiative to work independently in a growing company and the ability to collaborate closely with technical teams.
• Fluent English and Hebrew, with willingness to travel internationally regularly.

An advantage

• Experience in counter-UAS, drones, radar, RF, electro-optics, acoustic sensing, or integrated defense systems.
• An established network of relevant customers and partners in international defense and security markets.
• Experience progressing hardware or integrated hardware-and-software products from evaluation to repeat procurement.
• Experience building a sales function and coordinating sales across partner organizations.
• Familiarity with defense export processes and international tenders.
• A technical degree or relevant operational experience.

Why join Insignito

This is an opportunity to shape how advanced acoustic technology reaches customers worldwide. You will work directly with the founders and engineering team, influence commercial priorities, and take meaningful ownership of the company’s next stage of growth.