Marketing Coordinator

Title: Marketing Coordinator Location: Rochester, NY

The Seneca Nation, through its business subsidiary, Seneca Holdings, is now the proud owner of the Rochester Knighthawks, ensuring the franchise’s future in a city where the roots of lacrosse run deep.  

At Seneca Holdings, we believe that a great workplace starts with a strong sense of purpose and community. As a company wholly owned by the Seneca Nation, a federally recognized American Indian Tribe, our culture is built on the values of quality, integrity, teamwork, professionalism, and connection.  Every business we build plays a role in ensuring long-term economic self-sufficiency for members of the Seneca Nation. What sets us apart is we’re guided by the Seneca Nation’s Seventh Generation Principle, based on the philosophy that all decisions should be made with purpose, ensuring a positive impact on the future seven generations.

The Rochester Knighthawks are seeking a creative, organized and highly motivated Marketing Coordinator to support the planning and execution of marketing initiatives across the organization.

This role will play an important part in bringing the Knighthawks brand to life through social media, digital content, email marketing, graphic design, promotional campaigns, community engagement and game-day experiences.

The Marketing Coordinator will help drive ticket sales, grow brand awareness, strengthen fan engagement and support marketing efforts across merchandise, sponsorships, youth programming and special events.

The ideal candidate is proactive, creative and detail-oriented, with the ability to thrive in a fast-paced professional sports environment. This individual should be comfortable managing multiple projects, developing engaging content, identifying new opportunities and taking ownership of projects from concept through execution.

This is a hands-on role for someone who loves sports, understands digital culture and is excited to help grow the Rochester Knighthawks' presence throughout the Greater Rochester community.

Key Responsibilities

Marketing & Campaign Execution

• Support the development and execution of integrated marketing campaigns to drive ticket sales, brand awareness, fan engagement and attendance.
• Coordinate marketing initiatives across social media, email, digital advertising, the team website, partnerships, grassroots marketing and live events.
• Assist in developing and executing promotional campaigns for season tickets, single-game tickets, theme nights, merchandise and special events.
• Manage campaign timelines, creative deliverables and promotional calendars to ensure projects are completed accurately and on schedule.
• Collaborate with internal departments, including ticket sales, partnerships, community relations and game presentation, to support organizational goals.
• Monitor campaign performance and provide insights and recommendations to improve future marketing efforts.

Social Media & Digital Content

• Assist in managing the Rochester Knighthawks' social media channels, including content strategy, planning, creation, scheduling, publishing and community engagement.
• Develop engaging, platform-specific content highlighting players, team storylines, games, events and fan experiences.
• Capture and produce content at practices, games, community events, sponsor activations and other team activities.
• Create short-form videos, Reels, graphics, photography-based content and other digital assets.
• Identify social media trends, emerging platforms and creative opportunities to grow reach and engagement.
• Maintain a consistent brand voice, visual identity and messaging across all digital platforms.
• Assist with website content updates and digital communications as needed.

Creative & Graphic Design

• Design marketing materials for digital, social media, email, print and in-arena use. As necessary, engage with freelance graphic design team to receive materials.
• Create promotional graphics and content for merchandise launches, community initiatives, youth programming, sponsor activations and team events.
• Support the development of creative concepts for game nights, special promotions and fan engagement initiatives.
• Work within established brand guidelines while bringing fresh ideas and creative approaches to marketing projects.

Email Marketing & Digital Campaigns

• Assist in planning, designing and executing email marketing campaigns for the Rochester Knighthawks.
• Develop engaging email content promoting upcoming games, ticket offers, merchandise, special events and community initiatives.
• Support audience segmentation, scheduling and performance tracking.
• Monitor email performance, including open rates, click-through rates and conversions, and recommend improvements.
• Ensure email communications maintain consistent branding, messaging and promotional objectives.

Community Engagement, Partnerships & Events

• Create and execute marketing content supporting community initiatives, youth lacrosse programming, charitable partnerships and grassroots events.
• Assist with sponsor activations, including branded content, promotional campaigns, digital deliverables and game-day recognition.
• Support the planning and promotion of special events, player appearances, community programs and fan engagement opportunities.
• Help strengthen the Knighthawks' visibility and relationships throughout the Greater Rochester community.
• Collaborate with internal teams and community partners to identify creative opportunities for engagement and cross-promotion.

Game Day & Event Support

• Provide marketing and content support during Rochester Knighthawks home games and select team events.
• Capture real-time social content, behind-the-scenes moments, fan experiences and promotional activations.
• Assist with the execution of game-day promotions, sponsor activations and special events.
• Coordinate with game presentation, ticketing and partnerships teams to support a consistent and engaging fan experience.
• Be available to work all game days (nine home games, and available during all away games for posting) and some holidays if required by team schedules and events.

Qualifications

• At least 1-3 years of experience in marketing, digital content, social media, communications or a related field; sports or entertainment experience preferred.
• Strong understanding of social media platforms, content trends, digital marketing and audience engagement.
• Experience managing marketing projects from ideation through execution.
• Proficiency in graphic design tools such as Adobe Creative Suite and/or Canva.
• Experience creating and editing short-form video content for social media a plus.
• Strong writing, editing and communication skills, with the ability to adapt messaging across different audiences and platforms.
• Experience with email marketing platforms and content management systems.
• Strong organizational skills with the ability to prioritize multiple projects and meet deadlines.
• Creative, resourceful and proactive, with a willingness to bring forward new ideas and solutions.
• Comfortable working independently while collaborating with multiple departments and stakeholders.
• Passion for sports, entertainment and building meaningful connections with fans and the Rochester community.

Additional Skills & Experience Preferred

• Experience working in professional sports, collegiate athletics, live entertainment or event marketing.
• Familiarity with platforms such as WordPress, Shopify, Mailchimp, Ticketmaster or similar marketing tools.
• Photography, videography and video editing experience.
• Experience with paid social media campaigns, including Meta Ads Manager.
• Knowledge of digital analytics and campaign reporting.
• Familiarity with lacrosse and the Rochester sports community.

Benefits and Compensation:

Our team of talented individuals is what makes us successful. To support our team, we provide a balanced mix of benefits and programs. Your total rewards package includes competitive pay, benefits, and perks, flexible work-life balance, professional development opportunities, and performance and recognition programs. We offer a comprehensive benefits package that includes medical, dental, vision, life, and disability, voluntary benefit programs (critical illness, hospital, and accident), health savings and flexible spending accounts, and retirement 401K plan. One of our fundamental principles is to offer competitive health and welfare benefits to our team members, providing coverage and care for you and your family. Full-time employees working at least 30 hours a week on a regular basis are eligible to participate in our benefits and paid leave programs.  We pride ourselves on our collaborative work environment and culture, which embraces our mission of providing financial and non-financial benefits back to the members of the Seneca Nation.