Head of Marketing

Semrush is a brand visibility platform, empowering marketers to command their online presence and create measurable impact. We unify SEO authority and AI visibility, so brands are found, cited, and chosen everywhere search happens. That’s how Semrush gained the trust of over 28 million users—from scaling startups to Fortune 500 companies.

Here, you own the way you work, but we move as one unbeatable team.

We don’t just lead the market, we’re busy creating the world where Semrush is an unfair advantage for every marketer.

We move fast in ways to help you grow. Here, you have room to experiment, keep what works, and learn quickly from what doesn’t.

Ready to share our ambition and make an impact? Then, this role may be for you.

About the role

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Semrush is a brand visibility platform that unifies SEO authority and AI visibility, so brands are found, cited, and chosen everywhere search happens. This product marketing leadership role shapes how we position, package, launch, activate, retain, and grow our self-serve customer base and is measured on that work's contribution to net-new and expansion ARR.

You will own the positioning and launch narrative outright and co-own lifecycle KPIs with Product and Marketing. You will lead a distributed team of Product Marketing Managers and keep Product, Marketing, Sales, and Customer Success aligned on shared priorities and metrics.

Why this role, why now

Semrush is the platform marketers around the world already rely on for their SEO and AI visibility work, built over 18+ years. As part of Adobe, we are combining that product base with our proprietary data and Adobe's distribution and enterprise relationships to extend our reach. Self-serve is where so many of those customer relationships begin, and this role is central to how we grow them.

What you'll own

• Positioning. Persona- and JTBD-led, not feature-led. Every statement must be specific to Semrush and unable to describe a competitor. You champion a consistent standard for messaging quality (templates, worked examples, review tiers) and help the team apply it.
• Packaging. Lead the segment analysis, value research, and packaging hypotheses, and design tests with Product partners. Make clear, data-backed recommendations.
• Launch. Run a repeatable tier-1 launch framework built around a live narrative briefing for stakeholders before asset work begins. Translate releases into campaigns with new and expansion ARR goals and timelines. You are the center of gravity on messaging.
• Activate and retain. Partner with Product, Marketing, and Customer Success on the messaging, onboarding narrative, and experiments that turn new sign-ups into engaged users. Make sure what we promise in-market matches what customers experience, and feed retention and churn insight back into positioning.
• Customer insight and roadmap input. Run a standing research cadence (interviews, win/loss, competitive analysis) as protected work, and use it to provide structured market and customer input into roadmap planning. Be in the room early, and keep marketing and GTM colleagues across the portfolio aligned as scope evolves.
• Your team. Lead, coach, and hire PMMs across several locations. Build customer-focused, collaborative best practices and AI-assisted workflows that help the team do its best work at scale.

About you

Move together. Raise the bar. Learn fast—grow faster. That’s the default. And here’s what else is needed to succeed in this role: 

What you bring

• 8+ years in product marketing, including 3+ leading PMM teams at a PLG or hybrid PLG/sales-assist SaaS company.
• A record of setting positioning and running pricing and packaging work, and you can explain what you'd change and why.
• Fluency in funnel and lifecycle metrics and experimentation, and experience building KPIs with Data Science, Finance, and Analytics.
• A record of earning a seat in roadmap decisions by bringing customer and market insight to Product.
• Experience leading distributed teams.
• Strong executive communication. 
• Hands-on with AI in your own workflow, and curious about how AI search is changing marketing.

About the perks

• Unlimited PTO
• Hobby & team building budget allowance
• Employee Support Program
• Loss of family member financial aid
• Employee Resource Groups

A little more about us

Semrush is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact.

Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across GEO, SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. The company was founded in 2008 and is headquartered in Boston, MA with a global presence across North America, Europe and Asia.
We’ve built something people are proud to be part of. And the awards agree: Great Place to Work, DEI Workplace, Diversity Champion Award, International Inclusion Award, Most Women Friendly Employers, Best Place for Working Parents. All thanks to 1700+ employees who build the company every day. 

About our Diversity, Equity, and Inclusion commitments 

Semrush is an equal opportunity employer. We are committed to ensure that everyone feels a sense of belonging in the workplace.
We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws. 

Ready to be a part of this mission? Join us!

Apply for this job

Louann Keaveny

Head of Executive Recruitment

At Semrush, we take a serious and comprehensive approach to hiring new people. We welcome those who are professionals in their field and passionate about their work to join our team.

A “five-minute interview” or “get a job in three clicks” approach is not the way we work.

During the interview, we ask candidates to talk about themselves and their background in detail. We try to discover the most important aspects about the way someone works and their personality before a job offer is made.

Once the resume is received it will be reviewed by a member of the Talent Acquisition team. We try to provide feedback within three working days.

Flexible approach for an interview format

We’re flexible and open for both online interviews and personal meetings at the offices. Choose the option that’s most suitable for you!

In order for the online meetings to be productive, we suggest following these tips to make sure you are set up well:

• Join the interview from a laptop or desktop computer (not a smartphone). You may need to print something or present your screen during the interview.
• Please turn on your camera. Visual communication is especially important for us.
• Choose a quiet place to talk. Attending an interview from the street is not a good idea.
• Keep your phone at hand in case there are technical issues that mean we have to continue the interview by direct call.

Good luck!

Marketing

The Marketing team does much more than just promote and advertise Semrush products. They also inspire marketers around the world with their work.

Colleagues from this team are responsible for establishing marketing strategies and conducting market target audience research. They work with content, create and implement advertising campaigns through multiple promotion channels. The team is also closely involved with the Development, Design, Customer Success, and Sales teams. Web content, newsletters, banners, references in the media–all this is created by our Marketing experts.

The Marketing team is truly international and dispersed across the globe. But despite the differences in locations and time zones, our teams work tirelessly together on their common goal: to support one billion marketers in achieving their goals. Can we do it? Certainly!