Channel Marketing Manager

Title: Channel Marketing Manager

Location: Wooster, OH 44691, USA

WHO WE ARE

At Seaman Corporation, we are dedicated to creating and supplying quality, high-performance fabrics that protect our planet, our people, and our customers. From humble beginnings in 1949 to a multi-million-dollar organization, this family-owned business has grown to be a leading manufacturer in highly durable coated fabrics, supplying products to customers around the globe.

Every Seaman Corporation associate plays a valuable role in our company’s continuous growth. We believe by investing in the right people and resources, we can drive sustainable growth across the entire business.

Seaman Corporation products are composed of proprietary knitted or woven base fabrics and coating formulas to produce high performance roofing systems, geomembrane liners, truck tarps, architectural structures, and much more. We work exclusively with authorized fabricators, designers, consultants, engineers, and installers for quality solutions start to finish.

 

WHAT WE OFFER

Company performance bonus in addition to base salary

Flexible work opportunities including flex schedules and remote work from home up to two days per week (if applicable to role)

Professional development opportunities including tuition reimbursement, course training, and networking

A competitive benefits package including medical, dental, vision, 401(k) with company match, paid time off (PTO), volunteer time off (VTO), and paid holidays

Fun and engaging activities including department outings, holiday parties, and our annual company-wide dinner

 

Seaman Corporation is seeking a Channel Marketing Manager to join our Marketing team! This position will report to the Director of Marketing in Wooster.

 

POSITION SUMMARY

The Channel Marketing Manager will build and lead programs through which we will engage our channel partners: roofing contractors and installers, distributors, dealers, fabricators, and, in time, the design and consultant community. The role begins with the design, launch, and administration of a tiered contractor program for the FiberTite roofing contractor network, including qualification criteria, installation quality standards, benefits by tier, recognition, and governance. It extends from there to distribution partners and to engagement programs for architects, consultants, and specifiers, and it builds scalable channel programs that can expand across the company's broader portfolio.

This role is the primary marketing contact for channel partners and for the sales leaders who serve them. It turns the company's channel relationships into structured, measurable programs that reward quality, deepen loyalty, generate demand in partners' local markets, and give partners a reason to be proud of their association with Seaman Corporation.

The ideal candidate has built or administered a manufacturer's contractor, dealer, or partner program, understands how such programs are structured, funded, and measured, and works comfortably across marketing, sales, technical services, product management, legal, and external partner organizations.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

Design, launch, and administer a tiered contractor program: qualification criteria, quality measures based on installation inspection, annual re-qualification, benefits by tier, recognition, and governance

Design and execute program benefits with sales and technical services: warranty access, lead referral, co-op marketing and market development funds, training and certification, recognition events, and partner tools; manage co-op and MDF investments to maximize return

Build and maintain the partner data structure in Salesforce with marketing analytics and IT, so partner status, activity, program value, and lead flow are visible and reportable

Define and report program and campaign metrics: participation, tier movement, installation quality, warranted volume, partner retention, lead generation, campaign effectiveness, revenue impact, and program return

Execute co-branded campaigns and marketing kits that partners use to generate demand in their local markets, in partnership with strategic marketing and marketing services, consistent with brand standards

Develop sales enablement tools, digital assets, and campaign resources that help partners position and sell Seaman Corporation products

Develop and coordinate training programs, educational content, webinars, partner events, and certification initiatives, with technical services

Support lead programs that connect architects, consultants, engineers, building owners, and specifiers with authorized contractors, distributors, installers, and fabricators

Own partner communications: program updates, promotional announcements, marketing toolkits, and portal content

Own the annual recognition program and event for top partners

Coordinate channel-focused activities at trade shows, customer events, industry conferences, and partner meetings

Extend the program model to distribution partners, with criteria and benefits appropriate to that channel; develop, with strategic marketing and product management, engagement programs for the design and consultant community, including continuing education and specification support

Identify best practices and market trends to improve partner programs and channel engagement

Manage the program budget and vendor relationships

Performs other duties as assigned.

 

REQUIRED QUALIFICATIONS

Bachelor's degree in Marketing, Business, Communications, or a related field (preferred) or equivalent experience

Five or more years of progressive experience in B2B channel, partner, field, product, or commercial marketing, with direct experience building or administering a manufacturer's contractor, dealer, or partner program

Working knowledge of how tiered partner programs are structured, qualified, funded, and measured

Experience developing and executing marketing programs that support indirect sales channels

Strong program management, process development, and organizational skills

Ability to manage several initiatives at once

Proficiency with CRM platforms (Salesforce preferred), partner portals, marketing automation, and analytics

Comfort defining data requirements with analytics and IT

Ability to analyze performance and make data-driven recommendations

Excellent written, verbal, and relationship skills; credibility with contractors and sales professionals

Experience managing budgets, events, and vendor relationships

Familiarity with warranty-linked and quality-based programs a plus

Knowledge of commercial roofing, building envelope, or engineered materials markets a plus

 

COMPETENCIES

To perform the job successfully, an individual should be aligned with our company values and demonstrate the following competencies:

Do What’s Right

Safety: Safety is our priority and everyone’s responsibility. If you see something unsafe, you are called to say something.

Customer Focus: We are in business for the customer. Our (internal and external) customers deserve our focus and we can create solutions that solve their needs.

Integrity: Our words and actions reflect our values and we hold respect for all individuals.

Work Together

Collaboration: We must share openly with one another, listen actively, and seek to understand the needs of our colleagues. We will respect diversity and work to find common ground.

Teamwork: We will trust the person and attack the process.

Create Solutions

Entrepreneurism: Act with a spirit of entrepreneurism, challenge the status quo, and find innovative solutions to our obstacles.

Continuous Improvement: Everyone is an advocate for continuous improvement. Be willing to learn something new and accept that failure is a part of the process.

Results: At the end of the day, results are what drive us forward. Hold yourself accountable to remove roadblocks and focus on the outcome over the activity.

 

SUPERVISORY RESPONSIBILITIES: No

TRAVEL REQUIREMENTS: 25 – 35% (includes partner visits, regional sales meetings, and industry events)