Associate Marketing Manager

Position Title:

Associate Marketing Manager

Position Type:

Fixed Term (Fixed Term)

Hiring Range:

$37.31 -$44.79 per hour; Compensation will be based on education, experience, skills relevant to the role, and internal equity.

Pay Frequency:

Hourly

A.   POSITION PURPOSE

Under the general supervision of the SCU•P/PAC Director, the Associate Marketing Manager provides marketing for the SCU•Presents Performing Arts Center at Santa Clara University by planning, executing, and evaluating marketing campaigns. The incumbent often works closely with other Santa Clara University departments including faculty in the performing arts as well as staff in the College of Arts and Sciences Dean’s office, and staff in University Marketing and Communications. Sciences (CAS) Dean’s office, and staff in University Marketing and Communications.

This position has a dotted line to the CAS Director of Marketing and Communication. This recognizes the expectation for regular communication and collaboration with a goal to ensure marketing efforts are well-aligned and resources are used as efficiently and effectively as possible. The aim is to ensure we are not duplicating efforts or missing opportunities. 

• In collaboration with the Director, develops marketing plan(s) to expand the reach of the SCU•Presents PAC throughout the University and into Silicon Valley.

• Administer, implement, and evaluate a marketing strategy for SCU•Presents PAC with a focus on branding, new audience development and retention, and earned revenue generation, primarily through ticket sales of concerts, performances, programs, activities, classes, events, and exhibits. This includes recommending appropriate sales and marketing channels, overseeing and implementing creative components, including graphic design, and assisting with the research and analysis of market data.

• Serve as liaison between relevant Academic Departments and SCU•P PAC, ensuring appropriate marketing support for academic productions.

B. ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Marketing    

• Under the supervision of the Director, this position provides a wide range of marketing and communications support and coordination for SCU•Presents PAC.    

• With a focus on audience development and attendance goals, play a role in the planning and execution of revenue-generating marketing plans, including single ticket and season campaigns.    

• Maintain customer relationship management (CRM) tools to support marketing, sales, and customer service. Utilize CRM to organize, record, and enable action with customer data to help track and advance customers along every stage of the buying journey.   

• Recommend initiatives and implement changes to improve quality and services.

• Assist with the marketing of SCU•Presents PAC and academic events. Communicate with the academic departments to organize and publish marketing materials for public events.    

• Assist in coordinating the administrative processes associated with the marketing department.

2. Brand Management and Marketing

• Collaborate with the Director on the continued strategic development of the brand by ensuring a consistent and coherent approach across all media.

• Work with a creative team of graphic artists and photographers to develop and implement marketing collateral materials.    

• Assist with the development and implementation of direct mail, advertising, email campaigns, video, and social media campaigns.    

• Write and edit copy for marketing collateral, advertising, newsletter, social media, video, and website.      

3. Audience Development and Retention

• Assist in developing  a strategy to generate new and diverse audiences from our campus and local community. Build a community of loyal and dedicated patrons for the arts at SCU.

• Assist in developing  the growth of new audience development by targeting the appropriate customer base through an array of marketing techniques. This includes planning and executing marketing campaigns, recommending appropriate sales and marketing channels, overseeing and implementing creative components, including graphic design, and guiding the research and analysis of market data.

• Assist in developing increased visibility, attendance, and generating revenue by developing and implementing marketing techniques and practices for targeted audiences.

• Assist in developing customer relations strategy and implement a plan for the retention of patrons.    

4. Administration and Management

• Coordinate marketing project budgets and schedules.    

• Generate earned sales revenue to meet or exceed projections.

• In conjunction with the Director, oversee the coordination of  the marketing Pro and SCU student staff.

• Utilize excellent customer service skills to establish and maintain effective working relationships with university employees and students, and all members of the general public.

• Actively work with the Patron’s Services Manager to develop and implement in-house proactive marketing plans to address all Performing Arts Center patrons.

• Generate quarterly marketing plans, box office sales reports, and budget reports.

5. Web Strategy, Digital Media, and Management

• Maintain a dynamic, interactive SCU•Presents Performing Arts Center website.

• Oversee marketing database, archives, and departmental retrieval systems.    

• Oversee SCU•Presents social media campaigns.      

6. Publications

• Work with a creative team of graphic artists and photographers to develop and implement marketing collateral materials.

• Oversee  and maintain an e-marketing campaign, including email marketing and social media, and develop, maintain, and regularly update the SCU•Presents PAC website.

• Oversee and implement all printed publications, including marketing, sales materials, brochures, and event programs.

• Public/ Media Relations.

• Develop and implement public and media relations campaigns to increase visibility of the arts. Work with the College of Arts and Sciences Marketing Office and the Office of Marketing Communication.    

7. Other duties as assigned.

C.   PROVIDES WORK DIRECTION

• Marketing Pro-staff, student marketing staff

D.   GENERAL MARKETING MANAGEMENT GUIDELINES

• Coordinate and implement marketing and sales strategies to support the functions of the unit.

• Recommend marketing initiatives to improve patron experiences.

• Maintain a dialogue with customers and solicit feedback for improved services.

• Maximize the utilization of marketing and sales tools to enhance audience growth.

               

E.   QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education, and experience required or preferred.

This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.

1. Knowledge

• Experience preferred in Marketing, Public Relations, Graphic Design, Social Media, and Website Management.

2. Skills

• Strong interpersonal, organizational, and creative problem-solving skills.

• Professional, service-oriented demeanor.

• Exceptional written and verbal communications skills; experience writing copy for print, online, and broadcast channels.

• Successful coordination and implementation of direct marketing campaigns are required.

• Customer Relationship Management (CRM) experience.

• Experienced in media buying.

• Working knowledge of print production and graphic design. Proficiency with Microsoft Office Suite, some HTML, and Adobe Creative Suite is a plus.

• Strong organizational skills and ability to juggle multiple projects successfully.

3. Abilities

• Ability to think strategically, prioritize effectively, exceed revenue goals, meet deadlines, accurately process information, and budget efficiently.

• Ability to work both independently and collaboratively.

• Must work well in a fast-paced, dynamic work environment.

• Appreciation for and understanding of the principles of a Jesuit education.

4. Education

• Bachelor’s degree preferred, preferably in Marketing, Communications, Arts Marketing, or related field.

5. Years of Experience

• Minimum 3+ years of marketing experience preferred, preferably in a performing arts setting.

F.   PHYSICAL DEMANDS

The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment & Housing Act, and all other applicable laws, SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets the skills, experience, education, or other requirements of the position and who can perform the essential functions of the position with or without reasonable accommodation.

• Time is spent at a desk using a computer terminal.

• May be required to travel to other buildings on the campus.

• May be required to attend conference and training sessions within the Bay Area or in-state or out-of-state locations.

• Will be required to participate in community outreach and travel to outside customers, vendors, or suppliers.

G.   WORK ENVIRONMENT

The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job.

• Typical office environment.

• External local community involvement.

• Offices with equipment noise and music from the music department.

• Offices with frequent interruptions.

• As with all performing arts, availability on some evenings and weekends.

Telecommute

Santa Clara University is registered to do business in the following states: California, Nevada, Oregon, Washington, Arizona, and Illinois. Employees approved to telecommute are required to perform their work within one of these states.

EEO Statement

Equal Opportunity/Notice of Nondiscrimination

Santa Clara University is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, ethnicity, national origin, citizenship, ancestry, religion, age, sex, sexual orientation, gender, gender expression, gender identity, marital status, parental status, veteran or military status, physical or mental disability, medical conditions, pregnancy or related conditions, reproductive health decision making, or any other characteristic protected by federal, state, or local laws.  For a complete copy of Santa Clara University’s equal opportunity and nondiscrimination policies, please visit the Office of Equal Opportunity and Title IX website at  . 

Clery Notice of Availability

Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please visit the Campus Safety Services website. To request a paper copy please call Campus Safety at (408) 554-4441. The report includes the type of crime, venue, and number of occurrences.

Americans with Disabilities Act