VP, Consumer Marketing

Title: VP, Consumer Marketing Location: Austin, Texas, United States

Full-Time

Austin, TX - 4 days per week in our Central Austin office, Fridays remote

Please note, we do not offer C2C or C2H employment and cannot sponsor visas for this position.

About Scorability:

Scorability helps college coaches discover, evaluate, and connect with athletes. Our platform combines sports camps with verified data, mentality insights, and recruiting technology to help coaches predict success and build stronger rosters, while giving athletes greater visibility and access to opportunity. Through its Ryzer camp services and Scorability recruiting dashboard, the company now serves more than 1.2 million athletes and over 4,600 college programs across all divisions of college athletics. The company is headquartered in Austin, Texas.

The Role:

As our VP, Consumer Marketing, you’ll lead the effort to bring more athletes and families to Scorability—and give them reasons to keep coming back! You’ll own the growth engine for our athlete product, from first discovering Scorability and creating a profile to getting more value from the product, becoming a paying Advantage subscriber, and renewing.

You’ll build our B2C marketing strategy across acquisition, product marketing, lifecycle marketing, and product-led growth. You’ll work closely with Leadership, Product, and Engineering to ensure that marketing messaging and timing are aligned with product and feature releases.

We’re looking for someone who has built and scaled consumer marketing, knows how to turn free users into paying subscribers, and enjoys doing the work—not just directing it. You’ll help shape the strategy, hire and lead a strong team, and work alongside our B2B, field marketing, and events leader so our efforts reinforce one another.

What you’ll do:

• Own consumer growth: Build and lead the marketing strategy that brings athletes to Scorability, keeps them engaged, converts them to Advantage subscribers, and earns their renewals.
• Bring in more athletes: Find the right mix of paid, organic, search, social, influencer, and partner channels to reach athletes and families and turn interest into registrations.
• Help athletes get started and stay engaged: Work with Product and Engineering to make it easy and rewarding to create a profile, complete it, add more information, and use Scorability throughout the recruiting journey.
• Grow paid subscriptions: Test and improve the messages, campaigns, and in-product experiences that help free users see the value of upgrading.
• Keep subscribers coming back: Build thoughtful email, SMS, push, and in-app programs that help subscribers get ongoing value, reduce churn, and encourage renewals.
• Partner on consumer product marketing: Work with Product and Marketing leadership on positioning, messaging, launches, and go-to-market plans that make Scorability’s value clear to athletes and families.
• Build a great team: Hire, coach, and lead consumer marketers who take ownership, move quickly, and keep improving. Stay close enough to the work to help make it better.
• Know your numbers: Track acquisition, activation, conversion, customer acquisition cost, subscriber growth, retention, and lifetime value. Use testing, data, and AI tools to see what works and improve what doesn’t.
• Work across Scorability: Partner with Leadership, Product, Engineering, Customer Success, and B2B Marketing to align priorities and create a consistent experience for athletes, families, and coaches.

Experience we’re seeking

• 5+ years in marketing, including meaningful B2C experience and at least 2 years leading teams—ideally at a fast-growing technology company.
• You’ve helped grow a consumer subscription business and can show the results: more users, more free-to-paid conversions, stronger engagement, and better retention. Freemium or product-led growth experience is a big plus.
• You’ve built and scaled consumer marketing teams and know how to put the people, processes, and priorities in place to get results. Startup or early-stage experience is strongly preferred.
• You’re a hands-on leader. You can set direction and make tough calls, but you’re also happy to jump in, test an idea, solve a problem, and do the work.
• You know how to acquire consumers through a smart mix of paid media, organic search, social, influencers, content, and partnerships—and how to keep improving those channels.
• You understand how the product itself drives growth, from onboarding and activation to upgrades, referrals, and experimentation. You’ve worked closely with Product and Engineering to make that happen.
• You’ve built lifecycle programs that help people use a product more, see its value, upgrade, and stay subscribed.
• You can help bring a product to market with clear positioning, compelling messaging, and launches that drive adoption.
• You’re comfortable with the numbers: budgets, acquisition costs, conversion rates, retention, and the connection between marketing decisions and revenue.
• You communicate clearly, make sound decisions, move quickly, and hold yourself and your team accountable. You can explain your strategy and results to executive leadership.
• You actively use marketing technology—including automation, analytics, testing platforms, and AI tools—to help your team work smarter and get better results.
• Experience reaching Gen Z audiences, athletes, or families is a plus. So is experience with B2B marketing or two-sided marketplaces.
• Bachelor’s degree preferred, or equivalent professional experience.

Perks & Benefits:

• Base salary plus an annual company-wide bonus tied to our collective success
• Stock options so you can share in the value we create
• Unlimited PTO and holidays off
• Medical, dental, and vision coverage—100% paid for employees
• Opportunities to give back through our Community Service Program

Our Philosophies:

We want you to get a feel for what it’s like to work here. The people who thrive at Scorability:

• Embrace uncertainty while trusting in an established process guided by experienced leaders.
• Stay positive through challenges and treat people with respect and kindness.
• Bring solutions, not just complaints.
• Value working together in the office Monday through Thursday (with flexibility on Fridays).
• Put collaboration ahead of ego or pride of authorship.
• Want to learn, improve, work hard, and have fun along the way.
• Put service to our customers and our shared goals first.
• Are excited by the risks and rewards of building a startup in which they have equity.
• Believe hard work and success should lead to meaningful rewards.

Scorability will never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We invite all qualified applicants to apply for our open positions.