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Marketing Manager

scope.gg | Gaming
1h 40m ago
On-site
Full Time
IC
Cyprus

SCOPE.GG is a platform for Counter-Strike 2 players who want to improve their skills. It analyzes matches, identifies mistakes, and helps players take their game to the next level.

We're looking for a Marketing Manager who will drive the growth of our product.

What You'll Do

  • Generate demand without massive budgets: guerrilla marketing, community seeding, and collaborations with influencers and streamers.
  • Discover and test new acquisition channels, quickly eliminate underperforming ones, and scale what works.
  • Grow monthly active users (MAU) while reducing customer acquisition costs.
  • Manage and allocate marketing budgets (tens of thousands of dollars, not millions).
  • Restructure our SMM team's operations and establish effective collaboration with our SEO specialist.
  • Find and manage contractors and influencers, negotiate terms, create briefs, and evaluate results.
  • Use Google Analytics 4 (GA4) to track performance and make data-driven decisions.

This is a hands-on role. We're looking for someone who personally launches campaigns, runs experiments, and tests ideas — not someone who only manages others.

What We're Looking For

  • Strong proficiency in Google Analytics 4 (GA4) and marketing analytics.
  • Good understanding of CS2 and its gaming community. You don't need to be a high-ranked player, but you should know the game well.
  • Experience working with influencers or external contractors.
  • Proven track record of acquiring low-cost traffic and growing monthly active users (MAU), rather than relying solely on large marketing budgets.
  • Personal projects: your own channel, blog, community, or side project. We value people who take initiative and build things independently.

Nice to Have

  • Experience in gaming, esports, or CS2 skin trading platforms.
  • Established connections with CS2 content creators and streamers.
  • Experience leading teams or restructuring workflows and processes.

Required Skills

google_analytics

Required Languages

🇬🇧 English

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1h 40m ago

Marketing Manager

scope.gg·Gaming
google_analytics
🏢On-site
|Cyprus
Performance / Growth Marketing
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