Regional Sales Director - Industrial Field - West

Regional Sales Director, Industrial Field - West Region - Remote/Field

50% travel within Region

Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:
As a Regional Sales Director, Industrial Field, you’ll be part of our Tools & Outdoor Commercial - Industrial Sales team working as a remote/field-based employee. You’ll get to:

• Oversee sales operations within your assigned region, implementing tailored strategies to achieve regional revenue targets and market penetration goals.

• Develop and execute localized sales strategies that align with broader company objectives.

• Develop and implement comprehensive sales strategies to achieve top-line revenue targets and market penetration goals focusing on both Sell-In to Independent Distribution and Sell-Through for National Accounts.

• Demonstrate knowledge of our Core and Specialty product lines, including application and the ability to communicate differentiators, features, and benefits.

• Champion the consultative selling model of Total Tool Solutions with focus on the core industrial brands of DEWALT and PROTO.

• Develop and execute the Industrial strategy for the DEWALT Brand, including recommendations for new product development and category expansion.

• Implement, track, and coach to role-specific key performance indicators to drive territory, region, and business unit success.

• Monitor market trends and competitor activities, and utilize forecasting tools to predict future sales volumes and adjust strategies as needed.

• Lead, mentor, and develop a high-performing sales team (made up of Field Sales team members), providing guidance and support to meet individual and team goals, providing ongoing and scheduled performance-related feedback and coaching.

• Build and maintain strong relationships with key distribution and end-user customers as well as industry group affiliations, understanding their needs and providing tailored solutions.

• Engage in negotiations and close high-value contracts with major clients.

• Analyze sales data and prepare consensus reports for senior management, outlining performance metrics and market trends in demand and promotional needs.

• Actively participate in the S&OP & IBP processes.

• Work closely with Channel Marketing and supply chain teams to ensure alignment between sales objectives, forecast, and product demand needs.

• Collaborate with Channel Marketing leadership to shape the product promotion playbook.

• Manage the sales budget effectively, ensuring alignment with anticipated sales demand forecasts.

The Person:
You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

• Bachelor’s degree in business administration, marketing, or a related field.

• A minimum of 10 years’ experience in Sales within the Industrial channel or related manufacturing sectors with at least 5 of those years in a People Leader capacity.

• Ability to travel within the United States at least 50% of the year.

• Strong leadership skills with the ability to motivate and develop a sales team.

• Excellent communication, negotiation, and interpersonal skills.

• Proficient in CRM software and sales analytics tools.

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.

• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

• Learn: Have access to a wealth of learning resources, including our digital learning portal.

• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.

• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!


The Total Target Cash Compensation range for this position is $105,000.00 - $169,100.00



• This is the lowest to highest total target cash compensation range we would pay for this role at the time of this posting. Total target cash compensation offered may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. This role is eligible for a sales incentive plan or commission. Therefore, the total target cash compensation range is inclusive of base salary and target variable cash compensation. Please note that salary is only one component of total rewards at Stanley Black & Decker.​

• The target cash compensation range listed in this job posting reflects the range for the primary location specified. The cash compensation range may vary for other locations.​

• The successful candidate may be eligible for annual merit increases. ​

• Medical, dental, life, vision, disability, 401(k),Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being. ​

• Discounts on Stanley Black & Decker tools and other partner programs.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Benefits & Perks

You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

Know Your Rights: Workplace discrimination is illegal (eeoc.gov)

This employer participates in the Work Opportunity Tax Credit (WOTC) program. Applicants may be asked to voluntarily provide information to determine eligibility. Any information provided will be kept confidentially other than as required to make the necessary WOTC disclosures and in accordance with applicable laws.