Solution Product Marketing Manager, Financial Services – Industry & Vertical Solutions

Solution Product Marketing Manager, Financial Services – Industry & Vertical Solutions , Hybrid, Cary, NC 

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About the job

We are looking for an experienced Product Marketing Manager to join Solution Product Marketing for Financial Services within the Industry & Vertical Solutions team.

Working within our Industry & Vertical Solutions team, you will play a leading role in shaping how SAS brings fraud and financial crime solutions to market, translating complex technology and capabilities into compelling customer stories, differentiated positioning, and effective go-to-market programs. The portfolio includes areas such as anti-money laundering (AML), payments fraud, application fraud, and identity fraud.

You will work across Product, Sales, Industry Marketing, Growth Marketing, Analyst Relations, Alliances, and regional teams to connect market and customer needs to clear messaging, strong sales enablement, and measurable market impact. 

As a Product Marketing Manager you will:

• Lead positioning and messaging for assigned fraud and financial crimes solutions, translating capabilities into clear customer challenges, business outcomes, and differentiated value.

• Lead solution go-to-market strategy and execution, including launches, campaigns, solution readiness, and priority market initiatives.

• Build buyer and market insight by monitoring financial services trends, regulatory developments, customer priorities, competitors, and emerging fraud threats.

• Create compelling content and sales narratives, including presentations, solution briefs, web content, thought leadership, customer stories, and enablement materials (including demo assets).

• Enable sales and partners with the messaging, tools, and market context needed to confidently engage financial institutions and articulate SAS differentiation.

• Support customer, analyst, partner, and industry engagements, bringing solution expertise and market perspective to strategic conversations.

• Collaborate cross-functionally with Product Management, Sales, Industry Marketing, Growth Marketing, Analyst Relations, Communications, and Alliances to align priorities and execute integrated go-to-market plans.

• Bring the voice of the market back into the business, using customer, analyst, competitive, and partner insights to inform messaging, portfolio priorities, and future opportunities.

• Embrace curiosity, passion, authenticity and accountability. These are our values and influence everything we do.

Required qualifications

• Bachelor's degree in marketing, business, technology, or a related field, or equivalent experience  

• 5 years experience in product marketing, solution marketing, financial services marketing, or a related B2B technology role

• Knowledge of banking, financial services, fraud, financial crimes, risk, compliance, or adjacent technology markets 

• Ability to translate complex technology into clear, customer-focused business value

• Equivalent combination of related education, training and experience may be considered in place of the above qualifications.

Additional competencies, knowledge and skills

• Building Partnerships:  Developing and leveraging relationships within and across work groups to achieve results.

• Business Acumen - Using one’s knowledge of economic, financial, market, and industry trends to understand and improve individual, work group, and/or organizational results; using one’s understanding of major business functions, industry trends, and own organization’s position to contribute to effective business strategies and/or tactics.

• Communication - Conveying information and ideas clearly and concisely to individuals or groups in an engaging manner that helps them understand and retain the message; listening actively to others.

• Strong positioning, messaging, storytelling, and writing skills 

• Understanding of enterprise B2B buying journeys and go-to-market practices 

• Strong collaboration skills and the ability to work effectively across Product, Sales, Marketing, and partner organizations 

• Ability to manage multiple priorities and independently own an assigned solution area 

• Comfort engaging with customers, sellers, partners, analysts, and subject-matter experts 

World-class benefits

Highlights include...

• Comprehensive medical, prescription, dental and vision plans.

• Medical plan options include: 

• • PPO with low annual deductible and copays.

  • HDHP combined with a health savings account with a contribution from SAS (no access to on-site health care center).

• Onsite Health Care Center (HQ) that’s free to employees and family members enrolled in the PPO plan. There's a pharmacy too! Not local to HQ? The pharmacy will ship prescriptions for no additional charge!

• An industry-leading 401k plan.

• Tuition Assistance Program and programs and resources to support your development

• Generous time away including vacation time, a variety of paid holidays, and our much-loved U.S. Winter Wellness Break between December 25 and January 1.

• Volunteer Time Off, parental leave and unlimited paid sick days.

• Generous childcare benefits for all full-time employees.

You are welcome here.

At SAS, it’s not about fitting into our culture – it’s about adding to it. We believe our people make the difference. Our inclusive workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers.

Additional Information:

To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status. SAS is an equal opportunity employer. All qualified applicants are considered for employment without regard to any characteristic protected by law. Read more: Know Your Rights. 

Resumes may be considered in the order they are received. SAS employees performing certain job functions may require access to technology or software subject to export or import regulations. To comply with these regulations, SAS may obtain nationality or citizenship information from applicants for employment. SAS collects this information solely for trade law compliance purposes and does not use it to discriminate unfairly in the hiring process.