Lifecycle Marketing Manager

Position:
Lifecycle Marketing Manager

Company:
SafetyWing

Location:
Remote

Employment type:
Permanent - Full Time

Work Arrangement:
Fully remote

Short Summary:
We're looking for a Lifecycle Marketing Manager to own the customer journey across our products, focusing on email marketing, onboarding experiences, lifecycle automations, and customer retention strategies.

Responsibilities:
- Own our lifecycle marketing strategy across all products
- Build and optimize onboarding email journeys for new customers
- Manage recurring email communications, announcements, newsletters, and campaigns
- Create lifecycle automations, like sending content related to web pages visited
- Develop customer segmentation strategies inside HubSpot
- Maintain CRM health, email lists, preferences, suppression, and lifecycle stages
- Work with Product Marketing to launch new products and features through email
- Partner with Product, Design, Copywriting, and Marketing Operations to improve customer communications
- Analyze campaign performance and continuously improve open rates, click-through rates, conversions, and retention
- Identify opportunities throughout the customer journey where automation can improve the customer experience
- Help establish lifecycle marketing as a dedicated function at SafetyWing

Requirement:
- Has 5+ years of lifecycle marketing, CRM, or email marketing experience
- Has deep experience with HubSpot Marketing Hub
- Strong understanding of customer journeys, lifecycle automation, and segmentation
- Experienced with building automated email workflows
- Knows how to use AI for efficiency while maintaining an authentic voice
- Comfortable analyzing campaign performance and making data-driven decisions
- Excellent written communication skills
- Strong organizational skills and attention to detail
- Can manage multiple campaigns simultaneously
- Fluent in English

Benefits:
- Fully remote work environment – work from anywhere globally
- Our own global safety net, giving you worldwide health, income, and travel coverage
- A minimum of four weeks of vacation per year
- A new laptop
- Potential to unlock equity compensation, yearly home office allowance, and more!