Position:
VP of Sales
Company:
Roo Veterinary
Compensation:
- Tier 1 Pay Range: $255,000 - $330,000 USD (examples: San Francisco, NYC)
- Tier 2 Pay Range: $230,000 - $295,000 USD (examples: LA, Boston, Seattle, DC, San Diego, Chicago)
- Tier 3 Pay Range: $215,000 - $280,000 USD (examples: Austin, Dallas, Portland, Denver, Philadelphia, Baltimore, Sacramento)
- Tier 4 Pay Range: $205,000 - $265,000 USD (examples: Minneapolis, Miami, Atlanta, Phoenix, Orlando, Las Vegas, Salt Lake City)
- Tier 5 Pay Range: $190,000 - $250,000 USD (examples: Madison, Birmingham, San Antonio, Spokane, Toronto)
Location:
Remote (Hybrid for San Francisco)
Employment type:
Full-time
Work Arrangement:
Remote
Short Summary:
Roo Veterinary is seeking a VP of Sales to lead the sales organization, enhance sales culture, and drive growth by activating new hospitals and providers while deepening engagement with existing ones.
Responsibilities:
- Own the integrated revenue strategy tied to company goals.
- Design coverage/territory/segment model across the revenue organization.
- Allocate headcount and budget by ROI, maintaining a healthy cost of sales.
- Build operating cadence for forecast accuracy and quota attainment.
- Scale repeatable GTM playbooks while preserving segment nuance.
- Build an enablement engine for messaging, objection handling, and coaching.
- Implement QA loops for call scoring and pipeline hygiene.
- Set hiring rubrics and enforce performance standards.
- Own org-level capacity planning and GTM systems architecture.
- Align Product, Marketing, Finance, and Data around revenue priorities.
Requirement:
- Proven Sales Leadership in marketplace sales or B2B SMB & Mid-market.
- Executive Presence with strong communication skills.
- Experience in developing strong teams and building a coaching culture.
- Track record of accurate forecasting and systematic approaches.
- Strong cross-functional leadership skills.
Benefits:
- Accelerated growth & learning potential.
- Stipends for home office setup and continuing education.
- Comprehensive health benefits with base medical plan covered at 100%.
- 401K and Unlimited Paid Time Off.
- Paid Maternity/Paternity and reproductive care leave.
- Gifts on your birthday & anniversary.
- Opportunity for domestic travel for team building events.