Senior Manager, Brand and Integrated Marketing

Position:
Senior Manager, Brand and Integrated Marketing

Company:
Roo

Compensation:
- Tier 1 Pay Range: $155,000 - $200,000 USD
- Tier 2 Pay Range: $135,000 - $180,000 USD
- Tier 3 Pay Range: $130,000 - $170,000 USD
- Tier 4 Pay Range: $120,000 - $160,000 USD
- Tier 5 Pay Range: $115,000 - $150,000 USD

Location:
Remote

Employment type:
Full-time

Work Arrangement:
Remote (Hybrid for San Francisco-based candidates)

Short Summary:
Roo is seeking a Senior Manager, Brand & Integrated Marketing to lead the brand team and enhance the veterinary community's experience with Roo across various channels. This role involves shaping brand narratives, managing campaigns, and ensuring brand consistency.

Responsibilities:
- Set strategic direction for brand team and develop focused brand strategies.
- Lead integrated campaigns from insight to execution and measurement.
- Elevate brand quality and consistency across campaigns and touchpoints.
- Grow Roo’s reach through social, community, and events.
- Shape brand narrative and lead thought leadership programs.
- Manage and develop the brand marketing team and external partners.
- Create scalable systems for consistent brand activation.

Requirement:
- Experience in brand marketing and leading multi-channel work.
- Strong storytelling skills and creative judgment.
- Collaborative with a focus on building trust and clear communication.
- Data-driven decision-making and curiosity for new ideas.
- Experience in veterinary medicine or related fields is a plus.

Benefits:
- Accelerated growth & learning potential.
- Stipends for home office setup and wellness.
- Comprehensive health benefits with base medical plan covered at 100%.
- 401K and unlimited paid time off.
- Paid maternity/paternity leave and gifts on special occasions.
- Opportunities for domestic travel for team-building events.