Director, Lifecycle Marketing - Cross Channel Solutions

As Director, Lifecycle Marketing - Cross Channel Solutions, you lead strategic mortgage-to-loans cross-sell initiatives while managing a dynamic portfolio of business-critical projects that drive growth across the Rocket Loans ecosystem. You work autonomously to influence internal stakeholders across business units, orchestrating seamless multi-channel campaigns that expand market share and increase lifetime value across the Rocket portfolio. Your expertise in project management, attention to detail, and ability to translate complex test results into actionable insights will directly impact client experience and business performance in a fast-paced, innovative environment.

About the role

• Own mortgage-to-loans cross-sell strategy across digital channels, email, direct mail, and coordinated channel integration on Rocket.com, Rocket Mortgage Mobile, and Mortgage Servicing.
• Manage Live Channels audience expansion and calendar coordination to optimize referral timing and performance.
• Design and execute tests on behalf of Rocket Loans that measure relative performance when channels offer or rotate other financial services products.
• Report out on results and provide data-driven recommendations to senior leadership across Rocket business units.
• Manage multiple concurrent projects to appropriate timelines, balancing mortgage-to-loans priorities with emerging business initiatives and special projects such as Redfin pilots.
• Interface with other Rocket financial services business unit senior leadership to advocate for Rocket Loans, provide performance feedback, and gather cross-functional insights.
• Ensure client experience protection by monitoring voice-of-customer channels and translating feedback into process improvements.
• Increase market share of Rocket Loans within the Rocket Mortgage Servicing base’s personal loan demand.

About you

Minimum Qualifications

• Strong collaborator who can operate effectively without direct reporting authority and influence internal stakeholders across multiple business units.
• Skilled at building relationships and communicating professionally across multiple leadership levels, including executive-level presentation and storytelling.
• Excellent written and oral communication skills with ability to condense complex analyses into digestible narratives.
• Strong prioritization and organizational skills with demonstrated ability to manage multiple initiatives simultaneously.
• Experienced in project management, particularly around channel or product launches involving cross-functional teams.
• Comfortable interfacing with creative, data, and training teams to bring campaigns to market.

Preferred Qualifications

• 5+ years of multi-channel marketing experience.
• 10+ years of financial services industry experience.
• Portfolio management experience within financial services organizations.
• Project management certification or equivalent demonstrated expertise.
• Experience designing and executing A/B tests and applying statistical learnings to strategic decisions.
• Familiarity with omnichannel campaign orchestration.

What you’ll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About us

Headquartered in Detroit, Rocket Loans was established to create the most simple, rocket fast personal loan process. We assembled a top-notch team of individuals combining new, passionate team members with some of the best veterans from Rocket Mortgage to create the most user-friendly lending platform in the world. We have given it our best to create an experience that is best-of-breed in the personal loan industry and commit even more to continuously improving it. At Rocket Loans, you’ll build a career that helps you achieve your professional goals while helping clients get the loans they need to reach their financial goals. We’re looking for innovators and those unafraid to disrupt the status -quo. With an inclusive culture and opportunities to make a positive impact, we’re here to help you foster your career growth.