Product Owner (Martech & AI)

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

The Global Digital Hub has been established within Roche Services & Solutions Center in Budapest. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.

As the Product Owner (Martech & AI), you will own the backlog and end-to-end delivery for a dedicated marketing technology or AI product area within Global Digital Marketing. You will translate the agreed product strategy into a prioritized backlog, defining clear requirements and acceptance criteria for every item while setting the release sequence and deciding what makes the cut. Guiding a delivery squad through refinement, sprint planning, and release, you will ultimately sign off on each increment against acceptance criteria before it goes live in production. Because this product area runs on platforms owned by business partners, your ownership focuses specifically on the backlog, requirements, and roadmap execution for the capabilities built on top of them, rather than the underlying platforms or their engineering.

Operating with high autonomy and minimal supervision, you will actively manage priorities by arbitrating between competing chapter demands and declining or deferring requests with clear rationale and stated consequences. You will hold final release approval and full accountability for what ships; when a delivered capability falls short of expected outcomes, you will diagnose the root cause and resolve the underlying requirement, configuration, or process issue. In this capacity, you will own the business-partner relationship for your product area—managing expectations around capability, feasibility, and sequencing, while escalating scope or funding decisions to the right stakeholders alongside their delivery impacts. To anticipate dependencies before they become delays, you will bring deep specialist expertise in product ownership paired with broad working knowledge across marketing automation, CRM and sales enablement, content and asset operations, data and measurement, and applied AI. Finally, you will take a leading role within large, global cross-functional and cross-chapter squads, actively coaching colleagues to help build their skills and domain expertise.

The Opportunity:

• Own the product lifecycle end-to-end: Manage and prioritize the product backlog for a core MarTech or AI capability (spanning campaign automation, content operations, AI-enabled tooling/governance, or data and measurement), translating global strategy into sequenced releases.
• Drive agile squad execution: Guide cross-functional delivery squads through refinement, sprint planning, and release sign-offs without direct line-management authority, removing blockers and ensuring every increment meets strict quality, privacy, and compliance standards.
• Bridge business needs and technical reality: Partner with global marketing teams, regional affiliates, and platform vendors to translate complex business goals into clear user stories and acceptance criteria while managing expectations on feasibility and capacity.
• Champion responsible AI and data governance: Embed data privacy, regulatory compliance, and human-review controls directly into product requirements so our AI and marketing solutions scale safely and ethically.
• Diagnose, optimize, and scale: Monitor product adoption and performance post-launch, conducting root-cause analyses when outcomes fall short and iterating on requirements or processes to maximize value.
• Elevate team capability: Represent your product area in global transformation initiatives and coach fellow product owners on backlog structure, prioritization frameworks, and agile best practices.

Who You Are:

• You bring 7+ years of experience in marketing technology, digital product management, or platform delivery, including proven end-to-end ownership of a product backlog in an agile/Scrum environment (using tools like Jira or Azure DevOps).
• You possess deep expertise in at least one enterprise MarTech or content platform (such as Marketo, Salesforce Marketing Cloud, Salesforce, or enterprise DAM/CMS solutions) alongside broad familiarity with CRM, data/attribution, and applied AI in marketing.
• You are a decisive, autonomous collaborator who thrives in global, cross-timezone environments—adept at arbitrating competing stakeholder priorities, saying "no" with clear rationale, and leading vendor or offshore squads through influence.
• You combine strong technical literacy (able to discuss APIs, data schemas, and integrations with engineers) with a solid grasp of data privacy regulations (such as GDPR) and governance controls for regulated content.
• You hold a Bachelor’s degree in Marketing, Business, Information Systems, Computer Science, or a related field—or bring equivalent practical experience—backed by strong analytical and communication skills.

In exchange we provide you with:

• Development opportunities: Roche is rich in learning resources. We provide constant development opportunities, free language courses & training, the possibility of international assignments, internal position changes and the chance to shape your own career. 
• Excellent benefits: Competitive salary and cafeteria package, annual bonus, Private Medical Services, Employee Assistance Program, All You Can Move Sportpass, coaching / mentoring opportunity, buddy program, team buildings, holiday party. 
• Flexibility: We also support flexibility to help you find your balance. Home office is commonly available (typically 2 office days/week on average). We create the opportunity for freedom in working, where your corporate and private life coexist in harmony.
• A global inclusive community, where we learn from each other. At Roche, we cooperate, debate, make decisions, celebrate successes and have fun as a team. Our leadership is very focused on people, creating a strong, inclusive culture, so you always have the chance to share your opinion.

Explore what the Global Digital Hub is about.

Discover the Roche Services & Solutions Center and how we work together as a truly global team!

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Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.