MHN Web Strategy Manager

Web Strategy Manager

Marshall Health Network | Marketing & Communications

Position Overview

Marshall Health Network (MHN), in collaboration with the Joan C. Edwards School of Medicine at Marshall University, is seeking a Web Strategy Manager to lead the strategic direction, management and continuous improvement of our digital presence.

This position is responsible for overseeing the organization's websites, intranets and affiliated digital platforms, ensuring a cohesive, accessible and user-friendly experience that supports our clinical, academic, marketing and organizational priorities.

Working closely with Marketing & Communications, Information Technology, university partners and departments across the organization, the Web Strategy Manager will establish digital standards, guide content strategy, enhance the user experience and lead initiatives that strengthen our online presence and advance organizational goals.

Essential Duties and Responsibilities

• Develop and lead enterprise-wide web strategy for Marshall Health Network and the Joan C. Edwards School of Medicine, ensuring alignment with organizational goals, audience needs and brand standards.

• Establish and maintain web governance practices, content standards and workflows to promote consistency, accuracy and quality across all digital platforms.

• Oversee website usability, user experience (UX/UI), accessibility and ongoing optimization to improve navigation, engagement and access to information.

• Monitor website analytics and performance metrics to identify opportunities for improvement and guide digital strategy and decision-making.

• Lead web content strategy and management, ensuring content remains accurate, relevant, accessible and aligned with organizational messaging.

• Collaborate with marketing, communications, clinical and academic departments to support service line growth, recruitment, digital campaigns and institutional initiatives.

• Oversee the strategic use and functionality of content management systems (CMS) and related digital tools, ensuring scalability and effectiveness.

• Partner with Information Technology, university web teams and external vendors to coordinate website enhancements, integrations and technology initiatives.

• Manage web projects from planning through implementation, including timelines, priorities, workflows and stakeholder coordination.

• Provide guidance, training and support to departmental web content contributors and other organizational partners.

• Support digital marketing initiatives through the development of campaign landing pages, provider directories and online pathways that improve audience engagement and access to services.

• Ensure websites and digital platforms adhere to applicable accessibility (ADA), regulatory, institutional and HIPAA privacy and compliance requirements.

Required:

• Bachelor's degree in web design, digital media, communications, information systems, marketing or a related field.

• 7–10 years of progressive experience in web strategy, digital experience management or a related field.

• Demonstrated experience managing complex, enterprise-level websites involving multiple stakeholders, platforms and content contributors.

• Strong understanding of user experience (UX/UI) principles, web accessibility, content governance and HIPAA compliance considerations.

• Experience with content management systems (CMS), such as WordPress, and collaboration with IT teams, developers and external vendors.

• Demonstrated ability to interpret website analytics and performance data to guide strategy and continuous improvement.

Preferred:

• Master's degree in a related field.

• Experience in healthcare, higher education or similarly complex, mission-driven organizations.

Organizational Relationships

Reports To: Vice President of Marketing & Communications, Marshall Health Network

Working Conditions and Physical Requirements

This position requires the ability to perform computer-based work for extended periods, including keyboarding and other tasks requiring visual acuity, eye-hand coordination and fine motor skills. The role also requires mobility to move throughout the organization, perform occasional reaching and lifting, and communicate effectively in an environment with normal background noise. Must be able to push or pull objects weighing less than 20 pounds.