MHN Director of Marketing

Director of Marketing

Marshall Health Network | Marketing & Communications

Position Overview

Marshall Health Network (MHN) is seeking a Director of Marketing to support the development and execution of system-wide marketing and advertising strategies that advance organizational growth, strengthen brand awareness and improve patient engagement.

This position provides strategic leadership for marketing, advertising, service line growth initiatives, digital marketing, brand management and web strategy. The Director works closely with clinical, operational, academic and organizational leaders to translate strategic priorities into effective marketing initiatives that support patient acquisition, service line development and community engagement.

As a key member of the Marketing & Communications team, the Director oversees the Marketing & Brand Strategy Division and partners with internal teams, external agencies and vendors to ensure coordinated execution, consistent brand messaging and measurable marketing outcomes across Marshall Health Network.

Essential Duties and Responsibilities

• Lead the development and implementation of system-wide marketing and advertising strategies aligned with organizational priorities, service line growth objectives and brand goals.

• Oversee integrated marketing and advertising campaigns across digital, social media, broadcast, print and out-of-home channels in collaboration with Creative & Production and Communications & Public Relations teams.

• Serve as the primary liaison with external advertising agencies, media partners and vendors, overseeing campaign development, media planning, creative execution and performance evaluation.

• Translate organizational and service line priorities into marketing initiatives that support patient acquisition, brand awareness, referral development and strategic growth.

• Oversee service line marketing and communications initiatives, partnering with clinical, operational and foundation leaders to support patient access, service line development and fundraising priorities.

• Provide strategic direction for digital marketing and brand management to ensure consistent messaging, visual identity and brand standards across organizational platforms and audience touchpoints.

• Collaborate with the Creative Director to oversee implementation of brand standards, environmental branding, wayfinding, interior and exterior signage and other public-facing visual assets.

• Oversee enterprise web strategy and digital experience initiatives to ensure websites, intranets and online directories support marketing objectives, accessibility, usability, compliance and brand alignment.

• Collaborate with Marshall Health Network, Marshall University, Information Services and external partners to advance digital engagement and support organizational and service line priorities.

• Establish performance metrics and evaluate marketing effectiveness through campaign analytics, digital performance data and other measurable outcomes.

• Analyze marketing and advertising performance to assess impact on organizational growth, patient access and community engagement and identify opportunities for continuous improvement.

• Provide leadership, direction and oversight for the Marketing & Brand Strategy Division, promoting collaboration, accountability and effective execution of departmental priorities.

Required:

• Bachelor's degree in marketing, communications, business, public relations or a related field.

• Minimum of 10 years of progressive experience in marketing, with demonstrated leadership in marketing strategy, campaign development, advertising and brand management.

• Proven experience overseeing complex, multi-program marketing initiatives.

• Experience leading integrated marketing and advertising efforts across digital, web and traditional media channels.

• Demonstrated ability to manage brand strategy, market positioning and web-based marketing initiatives across multiple platforms.

• Strong background in data-informed decision-making, performance measurement and cross-functional collaboration.

Preferred:

• Master's degree in marketing, communications, business or a related field.

• Experience in healthcare, academic medicine, higher education or similarly complex organizations.

Organizational Relationships

Reports To: Vice President of Marketing & Communications, Marshall Health Network

Supervises: Marketing & Brand Strategy Division

Working Conditions and Physical Requirements

This position requires the ability to perform computer-based work, including keyboarding and tasks requiring visual acuity, eye-hand coordination and fine motor skills. Must be able to move throughout the organization, perform occasional reaching and lifting, and communicate effectively in an environment with normal background noise. Must be able to push or pull objects weighing less than 20 pounds.

Frequent travel may be required, along with attendance at organizational and community engagements outside of normal business hours.