Search & Retail Media Manager

Revlon Corporate | Beauty and cosmetics

1h 48m ago

Hybrid

Full Time

Spain

Title: Search & Retail Media Manager Location: Spain

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

Employees are expected to work from our Cornellà de Llobregat (Barcelona) office 3 days per week and may work remotely the remaining days.

We are looking for an Amazon Search & Retail Media Manager to join our centralized Amazon EU team in Barcelona.

You will be responsible for driving Amazon visibility, traffic, conversion and profitable growth across paid media, organic search, digital shelf optimization and emerging AI-enabled search.

This role leads the end-to-end Amazon Ads, search, keyword and content performance strategy, ensuring that paid and organic levers work together to improve share of search, media efficiency and overall business impact.

Working closely with Business Development, Marketing, Finance, Catalogue and Content teams, this position ensures that media investment, product discoverability and PDP execution are fully aligned with commercial priorities.

Over time, the role will evolve into a broader retail media and search growth position, expanding the paid, organic and AI-search playbook beyond Amazon into the wider retail media ecosystem.

Key responsibilities

Amazon Search & Retail Media Strategy

Own the Amazon visibility strategy across Europe, connecting paid media, organic search, keyword strategy, content readiness and digital shelf execution.
Manage Sponsored Products, Sponsored Brands, Sponsored Display, DSP, organic keyword ranking, backend search terms and PDP discoverability.
Define media and search priorities by market, category, brand, SKU, launch priority and commercial opportunity.
Build annual and quarterly Amazon search and retail media strategies aligned with commercial targets, launch plans and profitability objectives.
Act as the single owner of Amazon search and retail media performance, ensuring that paid and organic levers reinforce each other.

Amazon SEO, GEO & Digital Shelf Optimization

Own Amazon SEO and keyword strategy, including search intent analysis, keyword harvesting, competitor keyword gaps, backend search terms, indexing and organic ranking improvement.
Partner with Catalogue, Content and Brand teams to improve titles, bullets, A+ Content, Brand Stores, virtual bundles and PDP conversion readiness.
Lead Generative Engine Optimization readiness by structuring product data and content to improve brand discoverability in AI-enabled shopping assistants and conversational search.
Identify and remove digital shelf and conversion barriers that limit the effectiveness of media investment, including weak content, poor keyword relevance, low CTR, low CVR and lack of retail readiness.

Campaign Execution & Optimization

Manage campaign setup, execution and continuous optimization across Amazon Ads formats and EU marketplaces.
Drive performance through bidding strategies, keyword optimization, search term harvesting, negative keyword management, audience targeting and budget reallocation.
Implement a structured test-and-learn agenda covering creative testing, audience segmentation, new advertising formats, keyword expansion, PDP improvements and paid-versus-organic learning loops.

Performance Management, Search Analytics & Insights

Own performance tracking and reporting across European markets, connecting media KPIs with search visibility, PDP conversion and sales outcomes.
Monitor and optimize ROAS, TACOS, ACOS, CPC, CTR, CVR, share of search, keyword ranking, BSR movement and incremental sales contribution.
Work with Amazon Marketing Cloud, Brand Analytics, Vendor and media reports, and search, SEO and retail analytics tools such as Pacvue, Helium10, Jungle Scout Cobalt and Salsify, or equivalent platforms.
Identify the drivers of paid and organic performance and translate insights into clear actions for media, content, catalogue and commercial teams.

Investment Efficiency & Business Impact

Ensure that media and search investment drives incremental sales, profitability, market share growth, improved discoverability and stronger conversion.
Work closely with Business Development Managers on promotional support strategies, launch support, budget prioritization, SKU-level investment decisions and retail readiness actions.
Build visibility around the contribution of retail media, organic search, content quality and digital shelf performance to total business growth.

What are we looking for?

3 to 5+ years of experience in Amazon Ads, retail media, Amazon SEO and search, eCommerce content, marketplace growth or performance marketing.
Strong understanding of Amazon Ads, Amazon search algorithms, keyword strategy, retail readiness, digital shelf optimization and PDP conversion drivers.
Knowledge of GEO, AI-enabled search, conversational shopping assistants and structured product data is a strong advantage.
Experience within Beauty or FMCG is a strong advantage.
A creative eye combined with an analytical mindset, with the ability to balance brand storytelling, product content, keyword relevance and performance data.
Strong project management skills and the ability to coordinate multiple markets, brands, agencies, stakeholders and timelines.
A customer-obsessed, digitally creative profile with a passion for beauty.

If you are passionate about Amazon, retail media, search and eCommerce growth, and you are interested in shaping how beauty brands perform across paid, organic and AI-enabled search, we would like to hear from you.

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Required Skills

aws

Required Languages

🇬🇧 English