Growth Marketing / Performance Marketing Director

Job Title: Growth Marketing / Performance Marketing Director | Remote

Location: Latin America, South Africa

Salary: $6,500-$8,000/month gross
Schedule: Full-time, 40 hours/week (Flexible - Should be available for the majority of U.S. Pacific and Central Time business hours).

Only English CVs will be accepted.

Retalent Agency is a global remote recruitment agency that connects talented professionals like you with top companies in e-commerce, marketing, and tech. Since 2019, we’ve helped hundreds of candidates from Latin America, Eastern Europe, Asia, and South Africa land full-time remote roles with international teams.

When you apply through Retalent, you’re not just applying for a job; you’re stepping into a community of growing businesses and ambitious professionals.

Let us help you find the right opportunity to grow your career from anywhere in the world.

Our Client:

This company was founded by physicians who saw a hard truth: medical bills were pushing working families into financial hardship, even when they had insurance. So they set out to rebuild healthcare from the ground up.

What began as a better way to deliver affordable care is now a nationwide model. Today, they serve small businesses, individuals, and families in all 50 states. Along the way, they’ve saved their members hundreds of millions of dollars on medical bills.

They believe quality healthcare shouldn’t be only for people with large-employer benefits. The industry is full of waste, paperwork, and surprise costs. These leave people confused, frustrated, and overcharged. This company set out to fix that.

Their care team supports members 24/7, in English and Spanish. They help members understand what care they need, where to get it, and how to pay the least for it. They put people first always.

In This Role, You’ll:

Own the full growth engine of a mission-driven healthcare company, shaping how it reaches individuals, families, small businesses, and brokers. This is a strategic leadership role built around your ability to see the whole picture, connect paid acquisition, SEO, social, lifecycle, content, UGC, and partnerships into one integrated strategy, and drive results that show up in the business, not just on a dashboard.

You’ll lead both the strategy and its execution: identifying the highest-leverage opportunities across every channel, testing emerging ones before competitors catch on, and building systems that let growth scale without breaking. Your instinct for what moves the needle, your comfort owning outcomes end to end, and your ability to turn insight into repeatable wins are what make this role, and the impact behind it, possible.

What You'll Be Doing

Drive Data-Informed Growth & Performance

• Create visibility into funnel performance, attribution, customer behavior, and marketing effectiveness
• Build and improve dashboards, forecasting models, and reporting systems that support executive decision-making
• Translate complex data into clear recommendations and actionable business insights
• Balance short-term acquisition performance with long-term customer value and brand growth
• Partner with Operations and Sales to improve attribution accuracy and pipeline visibility

Build & Lead the Next Generation Marketing Team

This role will play a key leadership role in building the future marketing organization in this company

• Recruit, mentor, and scale a high-performing growth marketing team
• Build internal capabilities while reducing dependency on external agencies
• Help architect and operationalize an AI-enabled marketing organization using modern AI tools, automation, and agentic AI workflows
• Identify opportunities where AI agents and automation can improve marketing speed, personalization, testing, reporting, and operational efficiency
• Establish scalable processes, systems, and workflows that support long-term company growth

Improve the Customer Journey

• Identify friction points across acquisition, onboarding, engagement, and retention
• Improve customer experience and conversion through testing, optimization, messaging, and customer insight
• Ensure marketing reflects the humanity, simplicity, and accessibility of the company
• Collaborate cross-functionally to align customer experience across the full funnel

Build Cross-Functional Alignment

• Partner closely with Sales, Product, Customer Success, Operations, and Leadership
• Align messaging, campaigns, reporting, and growth priorities across departments
• Help create a culture of accountability, collaboration, experimentation, and customer-focused decision-making

What You’ll Bring:

• 7+ years of experience leading growth marketing, demand generation, or performance marketing teams
• Experience owning multi-channel growth strategies beyond paid media alone
• Has led acquisition programs with meaningful budget responsibility
• Highly analytical and comfortable making decisions based on data and customer insight
• Can operate strategically while remaining highly hands-on
• Understands modern AI tools, automation, and the future direction of AI-enabled marketing, with hands-on experience using ChatGPT, Claude, or similar platforms for research, analysis, creative development, and workflow efficiency 
• Excited by the opportunity to help build agentic AI workflows and scalable marketing systems
• Highly proficient with major performance marketing and analytics platforms, including:

1. Advertising: Meta Ads Manager, Google Ads
2. Analytics and tracking: Google Analytics 4 (GA4), Google Tag Manager, conversion tracking, attribution, and A/B testing tools
3. CRM and marketing automation: HubSpot or equivalent
4. Reporting and data visualization: Looker Studio, Tableau, or equivalent
5. Landing pages and funnels: landing page and funnel-building platforms
6. Project management and collaboration: Asana, Monday.com, Slack, or equivalent

• Thrives in fast-moving, high-accountability environments
• Can simplify complexity and focus teams around execution and outcomes
• Builds strong relationships and collaborates effectively across departments
• Is energized by mission-driven work that directly impacts families and healthcare accessibility
• Experience with additional paid media platforms, call tracking, CRO tools, and healthcare marketing technology is a plus.

A strong performer in this role is known for:

• Turning ambiguity into focused action
• Balancing creativity with analytical rigor
• Building systems, not just campaigns
• Driving results without ego
• Creating clarity through data, communication, and leadership
• Moving quickly while maintaining strategic thinking
• Embracing innovation and challenging outdated marketing models

What’s In It for You:

• Competitive salary: $6,500 to $8,000 USD per month
• 100% remote position, work from anywhere
• Paid time off (20 days)
• A collaborative culture built on trust, where the team wins together
• Room to learn, grow, and adapt in a company that keeps improving