Content Specialist / Senior Copywriter

Job Title: Content Specialist / Senior Copywriter | Remote

Location: Asia or similar time zones (UTC +8)
Salary: $2,000-$2,500/month gross
Schedule: Full-time, 40 hours/week 

Only English CVs will be accepted.

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Let us help you find the right opportunity to grow your career from anywhere in the world.

Our Client:

Founded by two sisters who grew up navigating eczema and fungal skin infections within their own family, this brand was built on a deeply personal mission. Drawing from heritage botanical wisdom and combining it with research-backed science, they create potent, plant-powered skin remedies that genuinely make a difference.

With over 1.5 million products delivered, 25,000+ five-star reviews, and a decade of customer trust, they have established themselves as a beloved name in natural skincare. Now, they are expanding into new channels and audiences to reach even more families who need their products.

They are a small, US-based, globally distributed team that believes great content is how great products find the people who need them. Everything they create lives by one standard: Ingredients Matter: Pure, Potent, Proven.

In This Role, You’ll:

Act as a sharp, detail-oriented content writer with a strong sense of brand voice and consumer appeal. This is a content-focused role built around your ability to research deeply, write compelling copy across multiple formats, and serve as the quality gate for all customer-facing content.

You'll work closely with our co-founders and Assistant Marketing Manager as part of a globally distributed team. AI tools are central to how we work, you'll use them to accelerate research, generate drafts, and iterate quickly. Your judgment, brand instinct, and editorial eye are what make the output great.

This is a full-time, remote position with working hours that substantially overlap UTC+8. How you communicate and collaborate matters as much as your talent and qualifications.

What You'll Be Doing

• Content Creation: Write scripts for TikTok branded videos, Amazon video ads, and future ad platforms. Create email copy, website content, educational articles for AEO/ GEO visibility, and long-form content.
• Creative Testing & Messaging: Develop systematic messaging variations for messaging and creative testing, breaking down product angles, benefits, and hooks to identify what resonates through data.
• Content Review & Refinement: Serve as the brand voice quality gate. Review and refine output from AI tools and third-party platforms (such as Amazon listing optimization tools) for accuracy, consumer appeal, and brand alignment.
• Research & Consumer Insights: Conduct deep product, market, and competitive research. Mine customer reviews, forums, and social conversations to understand real customer language, pain points, and motivations. Use these insights to shape stronger messaging.
• Content Repurposing & Social Media: Adapt existing content (video scripts, email copy, product messaging, articles) into social media posts across Instagram, Facebook Pinterest, and other platforms.
• Creative Briefing: Write clear, actionable briefs for graphic designers and TikTok content creators to keep visual and verbal messaging aligned and on-brand.
• Additional Marketing Support: Contribute to other marketing initiatives as needed, including Amazon customer Q&A, review engagement, and emerging projects that support the company’s growth objectives.

What You’ll Bring:

• 2 to 4 years of experience in content writing, copywriting, or brand communications, ideally for U.S.-facing consumer brands.
• Strong written English with the ability to produce polished, consumer-facing copy that sounds natural to a U.S. audience. Fluent in spoken English.
• Demonstrated ability to write across formats: video scripts, product copy, email, social media, website, and long-form articles.
• Skilled at prompting AI writing and research tools (e.g., Claude, ChatGPT, or similar) to produce high-quality output. AI is a core part of our content workflow, not an occasional aid.
• Strong research skills and instinct. You dig into products, competitors, reviews, social signals, and customer conversations before you start writing.
• A portfolio or writing samples that demonstrate brand voice adaptability and consumer-oriented messaging.
• Familiarity with Amazon e-commerce, health and wellness, or OTC skin products is a plus but not required.

Skill Sets

• Excellent writing and editing skills with a sharp editorial eye for both accuracy and consumer appeal.
• Research-driven mindset. You investigate before you write.
• Structured creative thinking. Able to break a single product into multiple testable angles, benefits, and hooks.
• You can internalize a brand's tone and execute it consistently across formats.
• Collaborative, low-ego, and self-directed. You take high-level direction and run with it.
• Intellectually honest with data. You let performance results guide the next iteration.
• Welcomes direct feedback and iterates quickly.
• Fast learner motivated to grow into new areas of marketing beyond content.

What’s In It for You:

• Competitive salary: $2,000 to $2,500 USD per month.
• Competitive raise based on performance.
• Paid vacation.
• Professional development opportunities.
• Opportunity to grow into a senior marketing role as the team and brand expand.
• Be part of a close-knit and supportive team that values your input and relies on your expertise.
• Collaboration without micromanagement.
• Work-life balance.