Senior Director, Product Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, Product Marketing based in the United States.

We are seeking a strategic and experienced Senior Director of Product Marketing to lead and scale a high-impact product marketing function within a fast-growing enterprise SaaS environment. In this fully remote leadership role, you will shape the product narrative, strengthen market differentiation, and connect product strategy with compelling go-to-market execution. You will lead a talented team while partnering closely with executive leadership and cross-functional stakeholders across Product, Marketing, Sales, and Customer Success. The role combines category strategy, enterprise storytelling, product launches, and commercial growth initiatives. You will also influence roadmap, pricing, and packaging decisions through customer, competitive, and market insights. This is an opportunity to help define the future of AI-powered marketing solutions and drive measurable business impact.

Accountabilities:

• Own and continuously evolve the product narrative, connecting platform capabilities, services, and solutions to customer needs and market opportunities.

• Develop differentiated positioning and compelling messaging for product launches, sales conversations, websites, and other customer-facing experiences.

• Lead, coach, and develop a high-performing product marketing team, establishing clear priorities and opportunities for professional growth.

• Build effective team processes and operating rhythms that focus resources on the highest-impact initiatives.

• Partner with Product leadership to bring customer feedback, competitive intelligence, and market insights into roadmap, pricing, packaging, and go-to-market decisions.

• Lead cross-functional product launches, aligning Product, Marketing, Sales, and Customer Success to drive awareness, sales readiness, and customer adoption.

• Develop industry- and use-case-focused marketing programs with Demand Generation, Sales, and Services to generate qualified pipeline and expansion opportunities.

• Guide product messaging across digital channels and key customer touchpoints in collaboration with Brand, Creative, and web teams.

• Partner with Sales and Enablement to create customer narratives, proof points, and resources that support discovery, demonstrations, and value-based selling.

• Own the analyst relations strategy, building industry relationships and coordinating executive briefings, research evaluations, and market positioning.

• Use customer feedback, field insights, and commercial performance metrics to continuously improve messaging, launches, and go-to-market programs.

Requirements:

• 12+ years of product marketing experience in B2B enterprise SaaS, including at least 3 years leading product marketing teams.

• Proven ability to build, lead, and develop high-performing teams while establishing strong cross-functional relationships.

• Strong product marketing expertise, with a track record of translating complex products and capabilities into distinctive positioning and compelling enterprise-focused messaging.

• Ability to balance strategic thinking with hands-on execution, sound judgment, and effective prioritization in a fast-moving environment.

• Experience launching platform products or multiple solutions and supporting business growth through sustained go-to-market programs.

• Excellent written, verbal, and presentation skills, with the ability to influence executives, customers, analysts, and cross-functional teams.

• Customer-focused and commercially minded approach, using research, data, and market insights to guide strategy and measure impact.

• Genuine curiosity about AI and the future of marketing; familiarity with AI platforms, marketing workflows, and pricing or packaging strategies is an advantage.

Benefits:

• Base salary: $198,000–$247,000, depending on experience, skills, competencies, and certifications.

• Comprehensive medical, dental, and vision coverage for employees and their families, effective from the first day of employment.

• 401(k) program with up to 2% employer matching.

• Equity grant participation.

• Flexible paid time off.

• Annual FlexExperience budget of $900 to support time away from work.

• Annual FlexWellness budget of $1,800 for personal health and wellness goals.

• Generous home office setup budget.

• Annual learning and development stipend of $1,500.

• 16 weeks of paid parental leave.

• Fully remote work arrangement for candidates located within the continental United States.