Principal, Offline Acquisition Marketing

About Ethos

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.

About the role

As the Principal, Offline Acquisition Marketing at Ethos, you will own and be accountable for all performance management, budget, and tools for the Streaming TV/ OTT marketing program. While also having the opportunity to support other offline & emerging marketing initiatives.

Ethos is destined for big things and we are betting that you will take the initiative and contribute to our success! As Ethos is a fast-growing startup, you will work closely with colleagues across multiple teams and senior management.

Duties and Responsibilities:

• Own the strategy, execution, performance reporting, and optimization of all Streaming TV/ OTT to drive marketing performance in line with weekly/ monthly/ quarterly budget and goals.

• Partner with internal teams (e.g. Creative, Analytics, MarTech, Product, Finance) to effectively drive all aspects of the channels you manage.

• Enhance measurement practices to evaluate incrementality, with frequent experimentation.

• Buying strategies include direct IOs and programmatic, potential to activate externally & internally.

• Manage external agencies in executing media buys, negotiations, contracts, and reconciliations.

• Deep technical knowledge used to evaluate data vendors/ tooling to improve targeting, optimized bidding, content level visibility, attribution, supply path optimization/ buying efficiencies, & more.

• Demonstrate thought leadership by frequently presenting recommendations on new test expansion opportunities, and ways to scale operationally such as AI enabled systems.

• Drive executive communications by presenting insights and forward-looking strategies.

• Function as the expert across channel buying & measurement strategies. Stay up to date on industry/competitive trends and technologies, data clean rooms, betas, and best practices.

Qualifications and Skills:

• Proven track record of success in-house at a high growth direct response B2C start-up. Fintech or Insuretech preferred.

• A deep knowledge of the landscape across traditional offline, streaming TV and online video. Ideal candidate has experience with additional channels like: TV, online video, partnerships.

• Ability to work autonomously, learn quickly, prioritize effectively, and deliver results in a fast-paced environment (ideally, experienced in startup companies).

• Executive presence and communication skills to influence senior leaders, drive cross-functional alignment, and build buy-in for high impact growth strategies.

• A minimum of 5 years experience managing offline performance marketing campaigns at high growth companies where user acquisition was critical to the company’s growth.

• Advanced MS Excel and ability to work effectively with AI tools (ie, Hex, Claude, Gemini).

• Excited by the chance to both develop a marketing strategy and hands on optimization.

• Experience with adtech and data teams to prioritize your platform and measurement needs.

• Have a rigorous approach to testing, iterating, and implementing learnings.

#LI-Remote #LI-CM1

The US national base salary range for this full-time position is $127,000 - $223,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.

You can find further details of our US benefits at

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.