Media Buyer

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Media Buyer based in South Africa.

As a Media Buyer, you will take ownership of paid media strategy and performance across a portfolio of ambitious e-commerce and direct-to-consumer brands. You will develop and execute growth strategies across major advertising platforms, including Meta, Google, and TikTok, with a strong focus on profitable customer acquisition. Working closely with creative strategists, media analysts, and cross-functional teams, you will turn performance insights into actionable growth opportunities. Beyond campaign optimization, you will evaluate the entire customer journey, identifying improvements across creative, landing pages, conversion rates, and retention. You will also serve as a strategic partner to clients, leading discussions and making data-driven recommendations. This fully remote opportunity offers significant autonomy, access to advanced marketing technologies, and the potential to grow into broader strategic or leadership responsibilities.

Accountabilities:

• Develop and oversee paid media strategies across Meta, Google, TikTok, Snapchat, X, and other relevant advertising platforms.

• Determine budget allocation, campaign structures, audience targeting, and creative priorities to maximize profitable growth.

• Balance short-term campaign performance with long-term customer acquisition and business growth objectives.

• Monitor account performance in collaboration with Media Analysts, identifying trends, diagnosing issues, and implementing optimization strategies.

• Analyze performance fluctuations and determine when to scale campaigns, introduce new tests, reduce investment, or address broader business challenges.

• Evaluate the complete customer journey and identify opportunities to improve landing pages, conversion rates, pricing, offers, checkout experiences, customer retention, and post-purchase performance.

• Develop structured testing roadmaps covering audiences, creative concepts, messaging, offers, and campaign structures.

• Measure experimentation results based on their impact on business performance and use insights to refine future strategies.

• Collaborate with Creative Strategists to identify creative opportunities, develop performance-driven briefs, and translate customer and media insights into actionable recommendations.

• Build and maintain strong client relationships based on trust, expertise, and measurable results.

• Lead strategic client discussions, present performance insights, communicate recommendations, and explain key advertising decisions.

• Challenge existing assumptions when performance data supports alternative approaches.

• Proactively identify opportunities to expand account growth through new channels, audiences, creative strategies, offers, and funnel improvements.

• Leverage data, technology, and AI-powered tools to improve decision-making and campaign effectiveness.

Requirements:

• At least 6 years of experience in paid media, performance marketing, growth marketing, or a related field.

• Significant experience managing e-commerce clients is essential.

• Strong hands-on experience managing campaigns across Meta, Google, and TikTok.

• Additional experience with advertising platforms such as Snapchat and X is an advantage.

• Proven experience managing substantial advertising budgets.

• A track record of developing and executing paid media strategies that deliver measurable business growth.

• Strong understanding of e-commerce performance metrics, customer acquisition economics, conversion rates, and funnel optimization.

• Experience with creative testing, offer experimentation, landing page optimization, and customer journey improvements.

• Experience collaborating with Creative, Analytics, Growth, and other cross-functional teams.

• Strong client-facing communication and presentation skills.

• Demonstrated ability to develop and present strategic recommendations to senior stakeholders.

• Excellent analytical, problem-solving, and decision-making abilities.

• A commercially driven mindset, with a focus on profitable growth, customer economics, conversion, and retention rather than isolated advertising metrics.

• The ability to work independently, manage ambiguity, and proactively identify opportunities without waiting for direction.

• Fluency in written and spoken English.

• Familiarity with data, marketing technology, and AI tools to improve operational efficiency and strategic decision-making.

Benefits:

• Fully remote working arrangement, with opportunities open to candidates globally.

• Significant ownership and autonomy over a portfolio of e-commerce clients.

• Opportunity to work with ambitious consumer brands across health, wellness, beauty, nutrition, personal care, and lifestyle.

• Collaboration with experienced professionals across media buying, creative strategy, analytics, growth, and technology.

• Access to proprietary marketing intelligence tools and advanced AI-powered technologies.

• Exposure to large-scale advertising operations, supported by a network of more than 400,000 creators and over $850 million in annual media spend managed across the organization.

• Opportunities to influence broader business growth beyond traditional media buying responsibilities.

• Professional development and potential career progression into media leadership, strategic planning, or broader growth management roles.

• A distributed working environment built around trust, accountability, ownership, and execution.

• Opportunities to experiment with innovative advertising strategies and contribute to the growth of leading consumer brands.