Lifecycle Marketing & Operations Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lifecycle Marketing & Operations Manager based in the United States.

Drive customer engagement, retention, and revenue growth by building sophisticated lifecycle marketing programs for a technology organization transforming healthcare data exchange. In this role, you will combine strategic lifecycle planning with hands-on ownership of marketing automation, segmentation, personalization, and campaign infrastructure. You will design connected customer journeys that support onboarding, product adoption, re-engagement, renewals, and upgrades across multiple channels and customer segments. Working closely with Marketing, Sales, Revenue Operations, Product, and Engineering, you will turn behavioral and product-usage data into relevant experiences and measurable business outcomes. You will also guide campaign execution talent, optimize marketing technology platforms, and use experimentation and analytics to continually improve performance. This is a fully remote opportunity within the United States, with occasional travel.

Accountabilities:

• Develop and execute multichannel lifecycle marketing strategies across email, web, social media, call scripts, advertising, and connected TV, supporting onboarding, adoption, retention, re-engagement, and customer upgrades.

• Build, manage, and optimize automated customer journeys and triggered communications using Salesforce Marketing Cloud Account Engagement, Conversica, and connected platforms.

• Create audience segments and personalized experiences using behavioral, transactional, and product-usage data, leveraging tools such as Marketing Cloud, PathFactory, WhatsFix, Data Cloud/Data 360, SQL, and dynamic content.

• Support marketing technology integrations and workflow configuration, collaborating with technical teams on APIs, webhooks, field mappings, JSON payloads, identity resolution, and reliable data flows between systems.

• Oversee platform operations, vendor coordination, audience refresh schedules, send-volume forecasting, and marketing technology usage costs.

• Evaluate emerging Salesforce and AI capabilities and identify practical opportunities to improve lifecycle marketing execution.

• Develop warm handoff workflows based on product-led growth signals, customer engagement, and buying intent, partnering with Sales to establish service-level agreements and feedback loops.

• Equip sales teams with targeted collateral, sequencing playbooks, and automated cadences to support effective customer engagement.

• Lead ongoing campaign experimentation across audiences, messaging, channels, and timing, using A/B testing and performance analysis to improve results.

• Track and report on retention, adoption, conversion, attribution, sales handoff performance, sales team adoption, and pipeline impact, providing actionable recommendations to leadership.

• Manage campaign execution team members supporting customer marketing and acquisition, while coordinating priorities across Marketing, Sales, RevOps, Product, Creative, Analytics, Customer Service, and external partners.

• Take on additional responsibilities and strategic initiatives as business needs evolve.

Requirements:

• At least 5 years of experience in lifecycle marketing, CRM, or marketing operations, with demonstrated success improving customer retention, engagement, or revenue growth.

• Hands-on expertise with Salesforce Marketing Cloud or a comparable enterprise marketing automation platform, including journey orchestration, segmentation, personalization, and email deliverability.

• Strong analytical capabilities, including experience with A/B testing, campaign performance dashboards, funnel measurement, and translating data into actionable insights.

• Excellent communication and project management skills, with the ability to coordinate cross-functional initiatives and present recommendations clearly.

• Bachelor's degree or equivalent practical experience.

• Experience managing and coaching direct reports is an advantage.

• Demonstrated ability to lead cross-functional projects and translate business objectives into technical requirements is preferred.

• Ability to work effectively with technical and nontechnical stakeholders in a collaborative, fast-paced environment.

• Reliable high-speed internet connection and ability to manage extended periods of computer and screen-based work.

• Must be based in the United States; the position is fully remote within the country.

• Willingness to travel up to 10% of the time.

• Visa sponsorship is not available for this position.

Benefits:

• Annual salary: $90,000–$110,000.

• Total compensation may also include an annual performance bonus.

• Employee Stock Purchase Plan (ESPP).

• Enhanced paid time-off packages may be available.

• Additional employee benefits are offered; specific healthcare coverage and retirement plan details are not provided in the source description.

• Fully remote working arrangement within the United States.