Director, Content Strategy

About SRS Acquiom SRS Acquiom is a leading disruptor in the financial services technology space, redefining the way M&A and loan agency deals get done. Since 2007, we’ve brought unmatched expertise, insight, and innovation to solve the issues that slow complex financial transactions down. Today, we deliver a unified system of solutions — virtual data rooms, escrow & payment administration, shareholder representation, and loan agency services — that work effortlessly on their own and fit seamlessly together. Our unique combination of disruptive tech and expert team has become the go-to solution for many of the largest and most successful companies in the global M&A and loan agency markets. If you’re looking to join an entrepreneurial culture in an established company with a track record of consistent growth, profitability, and innovation, we want to hear from you! A few benefits our employees enjoy Comprehensive benefit plans (medical/dental/vision) starting on day 1 401(k) with 4% matching Discretionary time off Discretionary Bonus Incentive Fitness credit Several pre-tax plans (dependent care, transportation, flexible spending) Transportation reimbursement Benefits reimbursement Position Summary SRS Acquiom is a key thought leader in the private-target M&A space and a growing thought leader in other vertical fintech spaces, with proprietary studies and content not found anywhere else. To maintain and advance our position, innovative and forward-thinking content strategy is critical. The Director, Content Strategy will be responsible for architecting content strategy and collaborating cross functionally to lead the creation of distinctive thought leadership content that directly supports business objectives, sales efforts and marketing campaigns. The salary range for this position is between $150k and $160k depending on level of experience. This is a continental US based fully remote role, with some travel required. Primary Responsibilities Content Strategy and Planning Lead content strategy for thought leadership leveraging deep knowledge of business goals, campaign strategies, SEO/SEM, and earned media strategies. Synthesize research and data into compelling strategies that ensure content is impactful, relevant and engaging. Create and manage the editorial calendar for a comprehensive end-to-end content program that aligns with the business/brand strategy and demand generation efforts. Understand audience behaviors, content needs and consumption patterns by staying in tune with the market and competitive activity. Proactively monitor and apply evolving content best practices to the content strategy and approach. Strong knowledge of evolving content consumption by channel and the impact of content form. Able to apply learnings and identify the best content form across platforms (social, email, video, etc.). Content Creation Deliver content on time, on budget, and aligned with strategic objectives. Work cross functionally with the web and campaigns teams to publish content. Collaborate with internal subject matter experts and teams to lead the creation of strategic content that is relevant and engaging. Manage external resources to develop highly targeted, highly sought-after insights packaged in highly engaging content. Content governance, managing and guiding content ensuring consistency and alignment with brand voice and identity. Content Lifecycle Management Assess and manage the library of content in an ongoing manner to ensure content remains relevant and effective. Collaborate with web and SEO team to continually update content and test new strategies to drive SEO, manage reader journeys and find new opportunities for organic lead generation. Required Qualifications & Skills BA or BS degree from a four-year college/university 8+ years’ B2B content marketing experience Strong research skills, superior attention to detail and a proven ability to translate data into actionable strategic recommendations Collaborative, team-player, natural relationship builder Highly flexible, curious problem-solver, able to move quickly and think creatively Self-starter who thrives in a dynamic, fast-paced environment Proven ability to lead the creation and ongoing implementation of a content strategic plan and execution Exceptional written and verbal communication skills. Demonstrated ability to think strategically and communicate complex ideas Strong understanding of how content is tied to campaign strategy and lead generation. Able to lead by influence, bringing strategy to the forefront and providing impact at every stage of development. Strong understanding of B2B marketing best practices, and a deep curiosity for staying on top of the latest trends in content strategy. Working knowledge of SEO/SEM best practices and their impact on content and content strategy. Experience managing external vendors and partners Exceptional project management skills. Proven ability to successfully manage multiple, concurrent projects. Experience using tools like Asana and/or Smartsheet is a plus. Preferred Qualifications Experience with agile development processes, including the use of Jira for project management Desired Characteristics Innovative, has the willingness to experiment Self-starter, organized and highly detail-oriented Exhibit a strong sense of ownership, urgency and drive Has a passion for leveraging data to understand trends and make metric-based decisions to optimize programs and positively impact the business Must be comfortable with continual change in the environment of a fast-paced, high-growth, company Highly collaborative with a solution-focused mindset and positive attitude. Must be a team player Operates with the highest integrity Team player with solid interpersonal skills, and the ability to deliver effective oral and written communications This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without advanced notice. With respect to its programs, services, activities, and employment practices, SRS Acquiom Inc. assesses qualified individuals without regard to their race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), age, national origin, disability, veteran status, genetic information, or other protected status. Requests for reasonable accommodation or the provision of auxiliary aids should be directed to Human Resources.