B2B Account Director (ABM Focus)

The Role

Wpromote is looking for a B2B Account Director (ABM Focus) to support the growth, retention, and strategic direction of some of our largest B2B clients. You will partner with clients both strategically and tactically, bringing deep experience in digital marketing, lead generation, and customer acquisition across long sales cycles and multi-stakeholder buying journeys.

Reporting into the Head of B2B Client Delivery, you will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses. This position will also draw on strategy, including understanding of business and marketing objectives; measurement and analysis; and project management skills, including project definition, scope, and risk management. This role will focus specifically on managing and growing complex B2B client relationships, including SaaS, services, and enterprise accounts.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

What We Offer

• Remote-first culture

• Unlimited PTO

• Extended Holiday break (Winter)

• Flexible schedules

• 100% paid parental leave

• 401(k) matching

• Medical, Dental, Vision, Life, Pet Insurance

• Sponsored life insurance

• Short Term Disability insurance and additional voluntary insurance

• Annual Class Pass credits and more!

You Will Be

• Managing the client relationship and act as the lead point of contact for all client requests

• Seeking opportunities to advance the client relationship and identify new business opportunities

• Developing a deep understanding of each client’s business, category, market, buying committee, competitive landscape, and ideal customer profile (ICP)

• Proactively bringing strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross-channel marketing dynamics

• Owning all aspects of the statement of work – including management of deliverables, drafting new versions during renewal periods and change orders when required

• Leading weekly client status calls, quarterly business reviews, and other client meetings

• Overseeing the development of integrated marketing plans across multiple channels (Social, Programmatic, YouTube, etc)

• Interpreting data from analytics and CRM/MAP platforms (e.g. GA4, Salesforce, 6sense, Demandbase, Marketo, Pardot, HubSpot, etc.) to assess paid media performance, ensure alignment with client goals, and identify opportunities to drive down-funnel engagement and growth

• Managing overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities

• Collaborating with Strategy, Creative, Media Channel, and Martech teams to implement full-funnel campaigns that drive qualified pipeline and measurable revenue impact

• Serving as quality control for all deliverables

• Develop and motivate account team members. Potential to manage 1-2 people directly.

You Must Have

• 5-7 years experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment

• 3+ years of B2B client management experience

• Strategic experience executing digital marketing strategies across search (paid and organic), social media, and email channels

• Experience managing full-funnel digital campaigns (awareness through sales enablement) with long buying cycles and multiple decision-makers

• An understanding of the B2B sales cycle, funnel stages (MQA to closed/won), and the ability to align marketing programs to revenue KPIs

• Experience leveraging CRM and intent data platforms (e.g., Salesforce, HubSpot, 6sense, Demandbase) to inform strategy and reporting

• The ability to translate complex paid media and attribution results into clear insights for VP and C-suite client stakeholders

• Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc)

• Experience in successfully managing multiple enterprise-sized clients simultaneously with combined media budgets of >$80M

• The ability to work in a “team structure” that fosters collaboration

• An energetic attitude and passion about your career

• Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines

• Solid and proven ability to help lead a team

• Bachelor’s degree in Marketing, Communications, or related field

Nice to Have

• Familiarity with multi-touch attribution and media mix modeling