Advocacy Marketing Manager

ABOUT onX

We’re a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further.

We’re a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt - continuously evolving how we build, prioritize, and deliver.

Our business moves quickly, and there’s real opportunity to shape what we build next. Each of our verticals - Hunt, Offroad, Backcountry, and Fish - is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.

We operate with an experimentation mindset, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact.

Our impact comes to life through the products we build, in the stories of our customers, and in our growing commitment to land stewardship and recreational access.

ABOUT THIS OPPORTUNITY

onX is seeking an Advocacy Marketing Manager who will bring our Access & Stewardship work to life through integrated marketing that builds awareness, strengthens brand trust, and inspires customers to engage with onX’s work to protect and expand outdoor recreational access.

In this role, you’ll translate Access & Stewardship priorities into compelling campaigns, storytelling, and customer experiences across channels. You’ll own complex advocacy marketing initiatives from development through launch and measurement, bringing strong judgment, creativity, and a deep understanding of advocacy marketing to the work.

As part of the Brand Programs team, you’ll work closely with the Access & Stewardship Program team, Brand Creative, PR, Vertical Marketing, Product, and other partners to connect this work to the broader onX brand.

This role will report to the Integrated Brand Campaign Director, who owns broader brand campaign strategy, prioritization, and sequencing across parent brand and A&S marketing.

WHAT YOU'LL DO
Essential Job Duties & Functions

Advocacy Marketing & Campaigns

• Partner with Brand and Access & Stewardship leadership to help shape the marketing approach for A&S priorities, then develop and lead integrated marketing plans across relevant channels, owning execution from development through launch, optimization, and measurement.

• Translate complex program priorities and subject-matter inputs into clear, compelling customer-facing campaigns, messaging, briefs, and experiences.

• Identify and test new approaches to advocacy storytelling, channel activation, and customer engagement, using insights and results to strengthen future work.

• Extend and adapt Access & Stewardship stories across onX brand and vertical marketing efforts, balancing program needs with broader brand priorities.

Storytelling & Brand Stewardship

• Develop credible, engaging storytelling that helps customers understand and act on issues related to public land access and responsible recreation.

• Steward the Access & Stewardship brand identity, messaging, and design guidelines, ensuring consistent expression within the broader onX brand while identifying opportunities to evolve the work.

• Write, edit, and guide content across web, in-app, campaign, editorial, partner, and other customer-facing channels.

• Partner with Brand Creative to develop high-quality assets and storytelling that are accurate, distinctive, and on-brand.

Cross-Functional Leadership

• Build strong partnerships across Access & Stewardship, Brand, PR, Vertical Marketing, Product, Geospatial, and external partners to bring advocacy marketing initiatives to market.

• Drive cross-functional coordination and proactively navigate dependencies, risks, and trade-offs to keep work moving and deliver strong outcomes.

• Partner with Access & Stewardship and Brand leadership to understand priorities, timing, and context and translate them effectively into marketing initiatives.

• Bring clarity and recommendations to cross-functional partners, resolving routine alignment and execution issues while escalating broader strategic or program-level decisions when needed.

Measurement & Reporting

• Recommend and track success measures for advocacy marketing initiatives, aligned with broader Brand measurement priorities.

• Monitor campaign performance and use insights, customer response, and partner feedback to improve future work.

• Communicate performance, insights, and recommendations to partners and Brand leadership, connecting marketing outcomes to Access & Stewardship program goals and broader business objectives.

• Surface emerging risks, opportunities, and trade-offs early, using data and insights to inform recommendations.

WHAT YOU’LL BRING

• Five (5) or more years of marketing experience, including developing and executing integrated marketing campaigns from concept through launch and measurement.

• Demonstrated experience in cause-based or mission-driven marketing, with an understanding of how to engage audiences around complex issues and inspire action.

• Strong storytelling, writing, and creative ideation skills, with the ability to develop compelling customer-facing content and partner effectively with creative teams.

• Experience translating complex or nuanced subject matter into clear, credible, and engaging marketing, with strong judgment around accuracy, brand integrity, and stakeholder sensitivity.

• Demonstrated ability to independently manage complex initiatives, balance multiple priorities, and move work forward in a cross-functional environment.

• Strong collaboration and communication skills, with experience building alignment and influencing partners across different functions and areas of expertise.

• Strong integrated marketing experience, including comfort developing marketing for social channels.

• Experience using campaign performance, audience insights, and feedback to evaluate effectiveness and inform future marketing decisions.

• Experience using AI tools in day-to-day work to improve productivity, creativity, and quality, with curiosity about how emerging capabilities can strengthen marketing work and sound judgment over outputs.

• Bachelor’s degree or equivalent combination of education and relevant experience.

• A strong curiosity for exploring new technologies, including AI

• A shared passion for and ability to demonstrate onX’s Company Values.

• Permanent US work authorization is a condition of employment with onX.

• Ability to travel quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp.

ADDED BONUSES

Though not required, we would be thrilled to consider candidates with any of the following:

• Experience with public lands policy, outdoor recreation, conservation, or related issues and audiences.

• Experience working within or alongside nonprofit, government, advocacy, or other mission-driven organizations.

• Familiarity with the outdoor industry and the communities onX serve

THE ONX EXPERIENCE

onX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration.

While we move quickly, we’re not a scrappy start-up. We operate with clear goals, structure, and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift, data shapes how we evolve as our business, products, and the world around us change.

Clear priorities and structure don’t limit ownership - they make it possible. You’ll have the autonomy to define your work and make meaningful decisions within clear strategic boundaries. You’ll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. Along the way, you’ll be supported with feedback, tools, and opportunities to grow your craft as you take on new challenges.

WHERE YOU CAN WORK

onX is a distributed company with employees across the U.S. We have physical offices in Bozeman and Missoula, MT, along with virtual workforce “Basecamps” in Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. Basecamps are not physical offices; they are geographic hubs made up of remote employees who live within a 60-mile radius of the city center, creating opportunities for local connection and collaboration.

We have a strong preference for hiring candidates who live near one of our offices or within a Basecamp, and we prioritize candidates in these locations first. Candidates who live elsewhere in the U.S. may still be considered, provided they reside in a state where onX is currently able to employ team members.

At this time, we are NOT able to employ individuals whose primary work location is in: Alabama, Alaska, Arkansas, Connecticut, Delaware, District of Columbia (DC), Florida, Hawaii, Illinois, Kansas, Louisiana, Massachusetts, Missouri, New Jersey, New York, North Dakota, Ohio, Oklahoma, South Dakota, West Virginia, and Wyoming.

HOW YOU’LL BE COMPENSATED

onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $92,800 and $116,000 upon hire. The pay range will vary based upon experience, skills, certifications, education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and an annual bonus of 10% based on company performance.

WHAT WE’RE OFFERING YOU

• Competitive salaries, annual bonuses, equity, and opportunities for growth

• Comprehensive health benefits, including a no-monthly-cost medical plan

• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents

• 401k matching at 100% for the first 3% you save and 50% from 3-5%

• Company-wide outdoor adventures and amazing outdoor industry perks

• Annual “Get Out, Get Active” funds to fuel your active lifestyle

• Flexible time away package that includes PTO, STO, VTO, and paid holidays

PERFORMANCE ESSENTIALS

Position open until filled.

#LI-Remote

At onX, we believe that unique perspectives make us stronger. By bringing together people with different experiences, ideas, and viewpoints, we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring, but also in development, compensation, and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together, we win as one team. Come join us!

onX Maps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page.

onX does not sell any Personal Information, but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information, see our Privacy Policy.

As part of our interview process, your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel. Please note, onX respects all applicable laws regarding recording consent, and you will have an opportunity to opt-out if preferred.