Social Media Administrator

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

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Job Description:

At Regions, the Social Media Administrator position manages online communities and engages with consumers for the purpose of building affinity and preference for Regions.

Primary Responsibilities

• Manages and develops online content, content libraries, and sources content for social media interaction which meet strategic plans and initiatives
• Engages with online communities and customers to promote Regions in a manner which best represents the brand and reflects the priorities of Regions
• Optimizes social media content based on targeted audience
• Remains informed of evolving trends and updates as they relate to relevant social media platforms
• Applies complex advertising techniques to maximize content effectiveness
• Researches and remains informed of evolving trends within targeted audience
• Utilizes keyword placement to maximize effectiveness
• Leads brainstorming sessions with team to develop effective ideas and techniques
• Collaborates with senior management to lead strategic initiatives as they relate to online marketing and content
• Offers creative guidance to junior writers for the purpose of continuous improvement

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• Five (5) years of experience in marketing and/or communications
• Advanced knowledge of social media platforms
• Working knowledge of analytical tools as they relate to consumer engagement and reach

Skills and Competencies

• Ability to learn additional systems as needed
• Ability to research, analyze data, and derive facts
• Ability to work under pressure and meet deadlines
• Good judgment for customer interaction online
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
• Strong verbal, written communication, and organizational skills
• Strong work ethic and self-motivation

Additional Responsibilities:

• Helps drive continued implementation and optimization of Regions’ Social Media Playbook to grow engagement, impressions, and followers through data-driven strategies, audience insights, and competitor analysis.
• Develops and executes Social Media content that elevates Regions’ brand, spotlights our communities, and establishes the Company as a trusted expert while ensuring adherence to brand standards, tone, and style.
• Partners with key stakeholders to develop Social Media strategies and content that support business objectives and organizational priorities.
• Serves as a subject matter expert on Social Media best practices, providing strategic consultation and recommendations to stakeholders across the organization.
• Reviews Social Media content and campaigns for strategic alignment, brand consistency, and adherence to established Social Media best practices prior to publication.
• Captures and executes content for live event coverage across Social Media platforms.
• Appears on camera to create engaging, authentic content for Social Media communities.
• Contributes to the Organic Social Editorial Calendar and schedules content using Social Media management tools.
• Leverages Social Listening and audience insights to identify trends, inform content strategy, and uncover engagement opportunities.
• Produces and presents Social Media performance reports to stakeholders, providing actionable recommendations to optimize content and channel performance.

Additional Preferences:

• Strong knowledge of Social Media platforms, audience communities, and Social Media management tools (Sprinklr experience preferred).
• Demonstrated ability to manage multiple priorities simultaneously while maintaining attention to detail and strategic focus.
• Strong understanding of content strategy, audience development, Social Listening, and Social Media analytics.
• Exceptional written and verbal communication skills with the ability to adapt messaging for diverse audiences.
• Strong understanding of Social Media trends, platform best practices, and content optimization techniques.
• Experience presenting performance insights and strategic recommendations to leadership and business stakeholders.
• Experience creating and capturing photo and video content for Social Media platforms preferred.
• Proven ability to build relationships and collaborate effectively with cross-functional stakeholders.

Position Type

Full time

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

Minimum:

$70,770.15 USD

Median:

$96,240.00 USD

Incentive Pay Plans:

This job is not incentive eligible.

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

• Paid Vacation/Sick Time

• 401K with Company Match

• Medical, Dental and Vision Benefits

• Disability Benefits

• Health Savings Account

• Flexible Spending Account

• Life Insurance

• Parental Leave

• Employee Assistance Program

• Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.

Location Details

Regions Center

Location:

Birmingham, Alabama

Equal Opportunity Employer/including Disabled/Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.