Marketing Specialist II

Redwood Credit Union is looking for a Marketing Specialist II, who will play a pivotal role in driving the success of marketing initiatives for Redwood Credit Union and its subsidiaries. Lead the planning, execution, and optimization of multi-channel marketing campaigns designed to enhance brand visibility, support Member engagement, and drive business growth. Working closely with the Assistant Marketing Manager and cross-functional teams, the Specialist combines creative thinking and analytical insights to deliver results-driven marketing solutions.

• Develop and Execute Campaigns: Responsible for creating and implementing innovative marketing campaigns for the Credit Union and its subsidiary, RCUSG this includes:

• Conducting thorough marketing and competitive research and analysis.

• Crafting detailed marketing program descriptions and strategic plans.

• Setting clear campaign goals, identifying and segmenting target audiences, and collaborating with the Market Data Analytics team to acquire relevant data files.

• Working closely with stakeholders, agencies, and in-house and external resources to develop compelling marketing materials, execute campaigns, and monitor/report results.

• Utilizing a variety of channels such as digital ads, SEM/SEO, emails, direct mail, print advertising, broadcast (radio, cable, digital), social media, newsletters, statement inserts, brochures, Member testimonials (photos or videos), and other tactics.

• Media Planning and Buying: Plan, organize, negotiate, and purchase media once the plan is approved and all contracts are signed by the Marketing Manager, VP, or SVP.

• Market Analysis and Innovation: Monitor the competitive landscape and industry best practices to identify and drive new ideas. Adapt marketing strategies to incorporate market changes, ensuring relevant and impactful marketing communications.

• Data-Driven Decision-Making: Collaborate with the Market Data Analytics team to develop strategies for tracking conversions, leveraging data for informed decision-making, and targeting marketing efforts to achieve superior results. Ensure the protection of Members' confidential data.

• Campaign Analysis and Optimization: Analyze campaign results to refine future projects, aiming for increased response rates and efficiency.

• Brand Management: Maintain and enhance The Redwood Credit Union brand, ensuring consistent and effective use of names, logos, and other brand representations internally and externally.

• Internal Support and Collaboration: Provide marketing expertise and support to internal groups and committees for various initiatives, long and short-term projects, and the rollout of new programs.

• Strategic Planning: Participate in and contribute to developing the annual marketing plan and budget.

• Measurement and Reporting: Establish metrics to measure the effectiveness of marketing campaigns (KPIs), providing detailed reports on performance, goals, and insights for continuous improvement.

• Stakeholder Relationships: Build and maintain strong relationships with key stakeholders, including internal teams, external agencies, and vendors, to ensure alignment and successful execution of marketing initiatives.

• Responsible for a variety of quality control, proofreading tasks, and other marketing support as requested.

• Provide excellent service to Members, Officials, management, staff, vendors, and community contacts to ensure positive relationships with a diverse group of people.

• As needed, manage or coordinate special events to ensure proper planning and execution. Events include the Annual Membership Meeting, branch events and other Member and community events.

At Redwood Credit Union, our mission is to passionately serve the best interests of our Members and communities. Since 1950, we have been dedicated to supporting the financial well-being of our Members through better rates, low or no fees, and best-in-class customer service. Our purpose is to inspire hope and elevate the financial well-being of our communities one person at a time, through good times and bad.

As a not-for-profit financial institution, we are committed to a people-first approach, which is reflected not only in how we serve our Members, but also in how we treat our employees. Our leadership team is deeply focused on fostering a culture of heart and empathy, integrity, passion, inclusion, meaningful relationships, excellence, and ensuring financial well-being for all.