Digital Analytics Manager (m/f/d) - Maternity cover

About the role:

You will work with complex data and will enable your colleagues to make data - based business decisions that will directly affect Redcare Pharmacy’s success.

Please note that this position is offered as a fixed-term maternity cover.

About your tasks:

• You continuously monitor KPIs across all our digital platforms (webshops, apps) and leverage server-side tracking to ensure robust data quality
• You define, implement, and refine analytics frameworks in collaboration with product teams and marketing stakeholders, managing the end-to-end tracking setup in Google Tag Manager (including server-side tagging)
• You collaborate with cross-functional teams to develop custom dashboards and reports (Econda Analytics, Looker Studio), ensuring data-driven insights are accessible and actionable
• You plan, integrate, and maintain MarTech tools, while identifying opportunities to enhance cross-device, cross-channel, and customer journey performance
• You conduct training sessions and workshops to enable other departments to confidently work with complex datasets and analytics tools

About you:

• You have proven experience in digital analytics and comprehensive knowledge of analytics platforms (e.g., GA4, Econda), including server-side tracking
• You are proficient in JavaScript for advanced tagging; SQL and/or Python skills are a plus for complex data manipulation.
• You possess the ability to translate complex data into clear, actionable insights for diverse stakeholders
• You are familiar with privacy regulations (cookie policies, GDPR, DSGVO) and their implications for analytics strategies

About your benefits:

In order to provide our employees with the best possible support for their individual needs, we offer a wide range of benefits:

• Work from Home: If your job does not require you to be present in the office, we can arrange the place you work from individually - even for up to 20 days a year anywhere in the EU.
• Redcare events: We promote teambuilding through creative team events, and celebrate our successes together at regularly scheduled parties.
• Kindergarten Grant: We offer our employees who pay for childcare in kindergarten 100,00 € (total) per month.
• Mental Health: Get quick and professional help from psychologists of Likeminded if you feel overwhelmed in private or professional life. Anonymous and free of charge.
• Personal Development: We are all constantly learning. That's why we support and foster your career development through internal & external training and help you grow.
• Mobility: Your commute matters to us. We provide our employees with a fully costed Deutschland Ticket which can be used at any time.
• Sports & Health: Your well-being is our top priority. Therefore, we offer you a range of opportunities to improve your health. Profit from a membership (M) package at Urban Sports Club, providing a variety of sports offers tailored to your interests.