Position:
Marketing Lead (Accounting AI & Process Automation)
Company:
Red Sky
Compensation:
zł14k/mo
Location:
Poland, Warsaw
Employment type:
Full Time
Work Arrangement:
Remote / Hybrid
Short Summary:
We are looking for a Marketing Lead to build and drive the GTM function from scratch at our AI-powered accounting automation platform. This role is ideal for someone who thrives in uncertainty, combines data-driven thinking with strong marketing intuition, and wants to have a real impact on how a product reaches the market.
Responsibilities:
- Building and executing the GTM strategy for the AI accounting automation platform
- Identifying and segmenting target audiences (accounting offices, finance departments, SME owners)
- Designing and running lead generation campaigns (outbound, content, paid, partnerships)
- Creating sales and marketing materials (decks, one-pagers, case studies)
- Collaborating with the founder and product team on positioning and value communication
- Building brand presence in the accounting and fintech ecosystem
- Monitoring GTM metrics and iterating quickly based on results
Requirement:
- At least 4 years of experience in B2B marketing or a GTM role at a startup or scaleup
- Proven track record of building customer acquisition strategies
- Ability to independently create content and marketing materials
- Analytical mindset and comfort with data, hypothesis testing, and drawing conclusions
- High autonomy and ability to operate under significant uncertainty
- Proficiency in Polish and English at C1+ level
Benefits:
- A key role in shaping the product's market presence from day one
- Close collaboration with experienced founders and investors
- High autonomy and room to experiment
- Flexible cooperation model (B2B or employment contract)
- Remote or hybrid work