Creative Marketing Team Lead

At RealPlay, we're building the next generation of online entertainment.

Founded in 2023, RealPlay is a fast-growing gaming company focused on creating engaging player experiences across innovative gaming platforms.

We combine technology, data, creativity, and a strong monetization mindset to build products that entertain players and drive business growth.

Based in Tel Aviv, we're a company of builders who move fast, take ownership, and aren't afraid to challenge the status quo.

About the Role

We are looking for a highly creative, hands-on Creative Marketing Team Lead to lead creative production and execution across RealPlay’s gaming platforms.

In this role, you will translate marketing strategies into impactful creative concepts, campaigns, and high-performing assets, while leading and developing a team of designers, motion designers, and video editors.

You will combine strong creative thinking, leadership skills, and a data-driven mindset to deliver engaging, performance-focused content across multiple marketing channels, driving player acquisition, engagement, and retention.

This is a hands-on leadership role for someone who thrives in a fast-paced environment, takes full ownership of creative execution, and turns business objectives and performance insights into compelling creative solutions.

Key Responsibilities

• Translate the creative strategy into concepts, briefs, and actionable work plans aligned with marketing objectives and brand guidelines.
• Develop creative approaches from strategic briefs and translate them into clear creative briefs for campaigns and ongoing UA, Social, CRM, and ASO activities.
• Lead, mentor, and develop designers, motion designers, and video editors across multiple locations, providing clear direction and actionable feedback.
• Manage daily production, task allocation, workloads, and timelines, identifying bottlenecks and ensuring timely delivery.
• Oversee creative quality from brief to delivery across static ads, video, motion, social content, CRM and ASO assets, and landing pages.
• Collaborate closely with UA, Performance, CRM, Social, and Product teams to align creative execution with channel needs and campaign goals.
• Turn performance data into creative insights, testing plans, and iterations to improve results and scale successful concepts.
• Coordinate Playable Ads production with external partners, overseeing briefs, creative quality, delivery, and optimization.
• Research competitors and creative trends, improve workflows, and implement approved AI tools and production methods to enhance quality and efficiency.

• At Least 5+ Years of Proven experience in creative marketing, with a strong portfolio demonstrating visual craft, concept development, and performance-driven creative.
• Previous experience leading and mentoring designers, motion designers, or video editors.
• Experience interpreting strategic briefs, developing creative concepts, and writing creative briefs for campaigns and ongoing UA, Social, CRM, and ASO activities.
• Strong understanding of design, typography, composition, branding, motion, storytelling, hooks, and calls to action.
• Experience developing creative for digital user acquisition campaigns and adapting assets across platforms, audiences, and formats.
• Ability to analyze creative performance data and translate findings into clear briefs, actionable feedback, and testable ideas.
• Strong production and project management skills, with the ability to coordinate multiple projects and stakeholders in a fast-paced environment.
• Proficiency in relevant design tools, such as Adobe Creative Cloud and Figma, and familiarity with motion and video production workflows.
• Excellent English and communication skills, including the ability to provide constructive feedback and collaborate with a global team.

Advantages

• Previous experience in a creative role at an advertising agency.
• Experience in gaming, mobile games, or social casino.
• Experience with Playable Ads, generative AI tools, and creative automation.