Conversion Rate Optimization Specialist

Raymour & Flanigan is the largest furniture retailer in the Northeast, and our Digital Experience (DEx) Team is the engine behind a growing omnichannel business. We're looking for a Conversion Rate Optimization (CRO) Specialist who is equal parts analyst and strategist — someone who can diagnose friction in the customer journey, design experiments to address it, and translate results into measurable revenue impact.

This role sits at the intersection of data, UX, and commercial performance. You'll own the experimentation roadmap across raymourflanigan.com, working closely with UX, marketing, and product to continuously improve how customers discover, evaluate, and purchase furniture online and in support of in-store conversion.

What You'll Do

Experimentation & Testing

• Own the end-to-end A/B and multivariate testing lifecycle — from hypothesis formation through test design & build, QA, launch, analysis, and reporting

• Maintain and prioritize a structured experimentation backlog grounded in data, customer research, and business goals

• Partner with CRM and marketing teams to design and test personalized experiences by customer segment, using behavioral and transactional signals to inform targeting logic

• Partner with product and engineering to ensure winning variant implementation 

• Build post-test documentation that captures learnings and informs future roadmap decisions

Analytics & Insight

• Analyze conversion funnels across device types to identify drop-off points and high-impact optimization opportunities from landing through cart and checkout

• Work with GA4 and Quantum Metric analytics to pull and interpret session-level, transaction-level, and event-level data

• Monitor core KPIs on an ongoing basis, surfacing anomalies, trends, and opportunities proactively

• Translate quantitative findings into actionable hypotheses; complement with qualitative signals from session recordings, heatmaps, and VOC data

Revenue & Metric Ownership

• Drive measurable improvement across the team's core performance indicators: 

• Site revenue and revenue per session across all traffic channels and device types

• Average order value (AOV) and items per transaction through cross-sell, upsell, and bundling optimization

• Cart and Checkout funnel conversion — increasing usability, reducing friction and errors from Add to Cart to Order Complete

• Platinum Protection Plan attachment rate — improving product page, cart, and checkout presentation of protection plan offers

• Financing application starts and completions — reducing friction in the financing discovery and application experience

• Self-service support tool engagement — improving ease of use and task completion rates for order tracking, delivery management, financing, and customer service tools

• Promotional messaging effectiveness — testing banner placement, copy, timing, and personalization to maximize promotional lift

Collaboration & Communication

• Partner with UX designers to translate CRO findings into design iterations

• Work with the marketing and product teams to align experiment roadmaps with promotional calendars and business priorities

• Present test results and recommendations to stakeholders at varying levels of technical depth

• Contribute to a culture of experimentation across the digital organization — helping teams understand how to form good hypotheses and interpret results honestly

What You'll Bring

Required

• 3+ years in a CRO or experimentation-focused role, preferably within e-commerce or retail

• Hands-on experience with A/B testing platforms (Optimizely, VWO, Adobe Target, or equivalent)

• Strong proficiency with HTML, CSS and JS for creating, customizing and troubleshooting tests

• Strong proficiency in GA4 and marketing channel measurement, including ongoing QA of analytics implementation

• Demonstrated ability to design statistically valid experiments and communicate results with appropriate nuance (confidence intervals, practical significance, segmentation)

• Familiarity with behavioral analytics tools (Hotjar, FullStory, Quantum Metric, or similar) and comfort triangulating quantitative and qualitative signals

• Excellent written and verbal communication; ability to build a compelling narrative around data for non-technical audiences

Preferred

• Experience optimizing high-consideration, high-AOV product categories (furniture, appliances, home goods, or similar)

• Familiarity with financing and buy now, pay later UX patterns and their conversion dynamics

• Experience with omnichannel retail where the digital experience serves multiple journey modes simultaneously — supporting customers in research mode, those ready to transact online, and those using the site as a stepping stone to a store visit where they can experience the product and work with a sales associate.