Paid Social Marketing Lead

About the company

Our client is a legal services company.

The role

Raydar is recruiting for this role on behalf of our client. Lead paid social acquisition for a consumer-facing organization, managing budgets and creative testing across major social advertising platforms while improving how well landing pages and ad flows convert visitors into sign-ups. The role combines channel strategy, analytics and hands-on experimentation, working closely with creative, product and legal colleagues.

What you'll do

- Launch, manage and refine paid campaigns on the main social platforms, and trial newer channels.

- Allocate budget across campaigns and steer spend toward cost and conversion targets.

- Plan creative testing, brief outside agencies and maintain a steady cadence of experiments on messages and formats.

- Follow users from ad click through to completed sign-up, find where people drop off and propose prioritized fixes.

- Plan and run landing page experiments on copy, layout, forms and eligibility steps, making simple web edits and coordinating larger builds with engineering.

- Keep pixels, server-side event tracking, tagging and reporting accurate so decisions rest on reliable data.

- Use AI tools to speed up copywriting, page production, analysis and recurring reporting work.

- Work with the legal team so advertising and pages meet regulatory standards without slowing tests.

Requirements

What we're looking for

- Experience managing paid social budgets of at least $100k per month at a business-to-consumer company.

- Multi-channel paid media experience, particularly on Meta and TikTok.

- Discipline in reallocating meaningful spend based on evidence and clear reasoning.

- Ability to design statistically sound experiments with clear hypotheses and decisive readouts.

- Hands-on skill with tracking setup and troubleshooting.

Bonus points

- Experience with CRM and lifecycle marketing platforms, including email deliverability and event tracking.

- Prior start-up experience with strong ownership.

- Experience running ads in regulated industries such as legal, finance or healthcare.

- Experience with Google advertising.

Benefits

Compensation and benefits

- Base salary: USD 90,000 to 120,000 per year

- Equity

Location and work model

- Remote (US)

- Full-time employment