Growth Marketing Manager

About the company

Our client is a legal services company.

The role

Raydar is recruiting for this role on behalf of our client. Drive paid social acquisition, landing page conversion and lifecycle messaging as a senior marketing operator. The role pairs channel strategy and budget management with hands-on testing, light web changes and automated email and SMS programs. Success depends on analytical rigor, fast prioritization and careful review of every campaign before launch.

What you'll do

- Set strategy, budgets and performance targets across paid social channels and manage outside agency partners.

- Plan a steady creative testing schedule to learn which messages, formats and hooks resonate with each audience.

- Track the conversion path from ad click through to sign-up and completion, and turn drop-off findings into prioritized fixes.

- Design and run landing page experiments on copy, layout, forms and eligibility flows, making minor web edits directly and partnering with engineers on larger builds.

- Build and operate lifecycle email and SMS programs covering onboarding, abandoned sign-up follow-up and reactivation of the existing user base.

Requirements

What we're looking for

- Experience managing large paid social budgets on Meta and TikTok, with significant monthly spend.

- Hands-on experience running lifecycle marketing programs on a major messaging platform.

- Strong technical CRM skills, including event setup, deliverability, segmentation and templating.

- Ability to analyze funnels and cohorts with SQL and web analytics tools.

- Comfort prioritizing ruthlessly, iterating quickly and declining low-impact work.

- Ability to set up quality and compliance checks that campaigns and pages must pass before they launch.

- Skill in using AI tools and automation to speed up campaign builds and reporting.

Bonus points

- Experience at consumer-facing startups or small companies where people wear multiple hats.

- Experience in regulated industries such as legal, finance or healthcare.

Benefits

Compensation and benefits

- Base salary: $120K - $160K

- Equity

Location and work model

- Remote (US)

- Full-time