Growth Marketing Lead

About the company

Our client is a health technology company.

The role

Raydar is recruiting for this role on behalf of our client. Lead growth planning and execution for a consumer product, combining community building, experimentation and content. The role suits a hands-on marketer who can represent the brand publicly and back decisions with measurement.

What you'll do

- Grow the early audience through live community gatherings, collaborations with online creators and word-of-mouth incentives.

- Design and run growth experiments across acquisition, retention and referral, then scale what performs.

- Work with the founder on product-led growth loops informed by product feedback and usage data.

- Develop the brand story and content across video, campaigns and digital channels, including support for founder-led content.

- Measure which activities drive attendance and which move the core metrics, staying resourceful and disciplined.

Requirements

What we're looking for

- 1 to 2 years of experience owning growth marketing from the ground up at a consumer startup.

- Hands-on experience in acquisition and top-of-funnel growth, including community building and referral channels.

- Hands-on experience creating video and social content, building it yourself at first and later leading others.

- Comfort being the public face of a company and generating enthusiasm around it.

- Strong data habits, with the ability to turn experiments into clear conclusions.

Bonus points

- Experience in brand, community, events or email marketing.

- Experience in consumer health, wellness or performance.

- A direct-to-consumer background rather than pure B2B.

- Experience growing a social account to a real following, whether your own or someone else's.

Benefits

Compensation and benefits

- Base salary: USD 130,000 to 150,000

- Equity

- Employee benefits package

- Paid time off

Location and work model

- San Francisco, California, United States

- On-site, 5 days in-office per week

- Full-time