Content Lead

About Quint

Quint is the industry leading provider of official ticket and hospitality packages to many of the world's most prominent sports and entertainment events. Based in Charlotte, North Carolina, with offices in six countries, Quint’s global footprint and proprietary technology platform continue to be the foundation of their exponential growth. Quint's innovative programs enable partnership properties to expand fan experiences and corporate client entertainment opportunities in a way that reflects the quality and prestige of those brands.

The Role

Quint is seeking an experienced content strategist and storyteller who combines creative thinking with a strong understanding of the technical and analytical side of content marketing. This newly established role offers the opportunity to make a meaningful impact on brand development, marketing performance, and broader business objectives.

The Content Lead will own the content marketing strategy for an assigned brand, ensuring a consistent brand identity and a cohesive, performance-driven approach across channels. Working collaboratively with cross-functional marketing teams, this individual will oversee content initiatives, lead campaign execution alongside a designated Marketing Specialist/Marketing Coordinator, and provide strategic direction, mentorship, and professional development support.

Responsibilities

Content strategy and brand development

• Own and execute the content marketing strategy for an assigned brand, aligning content initiatives with broader marketing objectives and business goals.
• Develop and maintain a consistent brand voice, identity, and messaging framework across all content channels.
• Identify and prioritize content opportunities that strengthen brand awareness, engage target audiences, and drive measurable business results.

Campaign execution and cross-functional collaboration

• Lead the planning, coordination, and execution of integrated marketing campaigns in partnership with the designated Marketing Specialist/Marketing Coordinator, Marketing Manager, and Paid Media Manager.
• Oversee content development and optimization across relevant channels, including email marketing, website content, SEO, social media, and affiliate partnerships.
• Manage project timelines, priorities, and deliverables to ensure marketing initiatives are executed efficiently and support established program goals.

Analytics, reporting, optimization

• Monitor and report on content and campaign performance, partnering with relevant marketing functional teams to evaluate results against established KPIs.
• Translate performance data and customer insights into actionable recommendations that improve content effectiveness, campaign efficiency, and overall marketing results.
• Evaluate historical website performance, customer acquisition cost (CAC), lifetime customer value (LTV), and other relevant business metrics to inform content strategy, investment priorities, and optimization decisions.
• Identify opportunities to test new content approaches, channels, tools, and best practices to improve performance and support department objectives.

Team leadership, development, operations

• Provide day-to-day leadership, direction, and feedback to the assigned Marketing Specialist/Marketing Coordinator, ensuring alignment with brand strategy and departmental priorities.
• Support professional development by identifying growth opportunities, coaching team members, and helping elevate the quality and effectiveness of their work.
• Share expertise, best practices, and emerging tools with Content Lead peers and the broader marketing team to strengthen collective capabilities.
• Develop, maintain, and continuously improve content team processes, documentation, and SOPs.
• Facilitate regular performance reviews and strategic planning discussions with relevant marketing functional teams to identify opportunities, address challenges, and maintain alignment.

Requirements

Education and Experience

• Degree in Marketing, Business, Communications, or affiliated specialized area or an equivalent combination of education and relevant professional experience.
• Experience and an excellent understanding of digital marketing, more specifically content digital marketing
• Strong knowledge of online platforms, marketing automation platforms, digital marketing tools, content management systems, digital sales platforms and Google Analytics
• Solid knowledge of SEO/SEM/Organic best practices, analysis and application
• Experience managing a team and company projects

Skills/Abilities

• Excellent organizational skills; ability to prioritize and make decisions in a rapidly changing environment
• Excellent written and verbal communication
• Superb attention to detail and accuracy
• Strong analytical skills to assess performance and make improvements
• Friendly personality and the ability to quickly build rapport with colleagues, partners, and suppliers
• Ability to establish trust, be confident and credible, and build collaborative partnerships across time zones, geographies, and cultures
• Resourceful, innovative, creative, and flexible
• Results-oriented
• Ability to multi-task in a fast-paced environment

Work Environment:

This is a full-time, on-site position based in Charlotte, North Carolina, five days per week. Occasional early-morning or evening availability will be needed to support international time zones, time-sensitive matters, and to collaborate with colleagues in other time zones. Work is performed in a standard office environment and involves prolonged computer use. Travel may be required on occasion.