Senior Product Manager, Marketing Technology

Senior Product Manager, Marketing Technology

Digital Product Team  ·  Reports to VP, Digital Product  · Full-time ·  Remote / Hybrid

Join Us at Pura—Reimagining Fragrance for the Future

At Pura, we believe life is better when it smells good. Fragrance has the unique power to transform spaces, elevate moods, and create lasting memories. But we know it can do even more. That’s why we’re pioneering the future of fragrance, combining cutting-edge smart home technology with premium, clean scents to create personalized, meaningful experiences in every home.

We’re not just a fragrance company—we’re on a mission to change the way people experience scent.

Why Join Pura?

Our journey began with two innovators, Richie Stapler and Bruno Lima, and their shared vision of revolutionizing how we experience fragrance. Since then, Pura has grown into a company that sells a fragrance every 3.7 seconds, partnering with iconic brands like Curio, Anthropologie, and Disney. We’ve been recognized as the Fastest Growing Company in Utah, and we are passionate about making scent a core part of life’s most memorable moments.

Your Role at Pura:

As Senior Product Manager, Marketing Technology, your job is to increase new customer acquisition at Pura by making it measurable, targetable, and fast to act on. You will be the single product owner for our marketing stack, from the customer data layer to lifecycle messaging to paid media data and measurement infrastructure, and the technical counterpart to our advertising agency partners.

You will share the new customer volume target with Media. You own measurement integrity and the data and audience levers; Media owns spend, channels, and creative. In your first year, the priority is an agreed definition and trusted baseline for a new customer, with a volume target set against it. This is a core martech role: you will not run campaigns or buy media; you will build and govern the platforms that let those teams do it well.

You will help us inspire a belief in the power of fragrance to craft and elevate memorable moments for our Owners. This is your chance to make an impact in a high-growth company that’s redefining the way people experience scent.

What You’ll Own:

• New customer volume - Co-own the target with Media. You define what counts as a new customer, set the baseline, and keep tracking accurate; Media controls spend and creative.
• Paid media technology - Server-side (cloud-mode) tagging and pixels, including click-ID capture and Enhanced Conversions; tag governance; the event and data tracking specs implemented with Web, App, and Engineering; paid audience syncs and suppression logic; and the ad attribution layer and its destinations (TTD, GA4, TikTok, Meta, Northbeam, and others).
• Measurement - Attribution, incrementality testing, MTA/MMM data pipelines, and one-view reporting across channels (including how paid and organic traffic report into Lifecycle), with a path toward margin-based incrementality measurement so the business can trust the numbers.  Establish the standards for how attribution is defined, validated, and reported.
• Clean rooms & identity - Clean-room workflows (such as Amazon Marketing Cloud and retailer clean rooms) with Media and identity resolution to raise the share of revenue tied to a known buyer.
• Agency enablement - Onboarding, scoped data access, data specs, and ongoing technical support for advertising agency partners; plus clear documentation of ownership, processes, and data flows so marketing teams can self-serve.
• Consent & privacy - Consent management and data-handling practices in partnership with Legal, ensuring systems comply with GDPR, CCPA, and evolving platform privacy changes.
• Stack strategy -  Roadmap, vendor selection and contract renegotiation, critical evaluation of vendor roadmap claims, build-vs-buy decisions, and integration architecture. 

Required Qualifications

• 5+ years in product management, marketing technology, or marketing operations, with strong technical depth.
• Hands-on experience running a CDP and a CRM/lifecycle messaging platform together, including event tracking, audience syncs to downstream tools, and streaming messaging data back into the CDP.
• Working knowledge of paid media data infrastructure: conversion APIs, server-side tagging (such as GTM server-side), pixels, click-ID capture, and audience syncs (Meta, Google, TikTok, etc.).
• Strong grasp of attribution, incrementality, and MTA/MMM inputs, including their limitations.
• Experience with consent management and privacy regulation (GDPR, CCPA).
• Comfort with APIs, data models, and SQL; able to work directly with engineers and analysts.
• Proven ability to run vendor evaluations, manage integrations, and work with agency partners, translating technical constraints for non-technical stakeholders.

Nice to Have

• DTC or e-commerce experience, ideally with a subscription or connected-product component.
• Experience with Shopify or similar commerce platforms.
• Hands-on experience with Segment and Braze.
• Familiarity with clean rooms (such as Amazon Marketing Cloud) and identity resolution.

What Success Looks Like

• Marketing data is accurate and trustworthy: match rates, audience syncs, and attribution hold up to scrutiny, and the business trusts the performance numbers.
• Marketers move faster: time-to-launch drops, and teams self-serve against well-documented systems, ownership, and data flows.
• Paid media measurement is unified: paid and organic report into one view, and a growing share of revenue is tied to a known, identity-resolved buyer.
• The stack stays lean and deliberate: tools are rationalized, vendors are held to their claims, and build-vs-buy decisions are made on business need.
• Agency partners are onboarded, access-scoped, and unblocked: technical issues are resolved before they affect spend decisions.
• Systems stay compliant as privacy regulations and platform rules evolve.

Pura’s Culture

Our culture is built on a foundation of innovation, collaboration, inclusivity, and being good humans. We believe in fostering an environment where creativity thrives, empowering each team member to contribute their unique perspectives and skills. Our commitment to sustainability and integrity drives our decisions, ensuring that we not only create exceptional products but also contribute positively to our community and the planet. We celebrate diversity and prioritize open communication, cultivating a supportive atmosphere where everyone feels valued and inspired to push boundaries. Together, we’re not just building a brand—we’re creating a movement that redefines the role of fragrance in our lives.

Join the Pura Team!

We’re looking for individuals who believe in the power of fragrance and technology to transform lives. If you’re ready to be part of a dynamic, fast-growing company at the forefront of an exciting industry, we’d love to hear from you.

Pura provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

*All candidates are subject to a background check.