Social Strategy Director

Company description Who are we? At Boomerang, we believe brands are built on social . It’s where culture lives. Where attention is won. And where brands get to show who they really are, connecting one-on-one with their audience. Our clients get that. For over 15 years, we’ve helped both local and global brands build meaning and momentum through a smart mix of always-on content, campaigns, bold creative and production, community management, and influencer & creator marketing. Our team of creative thinkers, trend watchers, and strategists see brands as characters, each with their own voice, attitude, and role in culture. Everything we do is driven by stories that truly resonate, and strategies designed to stand out where it matters most. Overview As Social Strategy Director, you will lead the social strategy function across the agency, defining how brands earn relevance, attention and engagement in culture. You will develop social-first strategies that connect audience behaviour, platform dynamics, creator ecosystems and cultural trends to deliver meaningful brand and business impact. You will act as the senior strategic lead for key clients, helping them navigate the rapidly evolving social landscape while identifying opportunities to strengthen their presence across platforms, communities and creator networks. Working closely with creative, influencer, account and production teams, you will ensure that every piece of work is built for how people actually consume, share and engage with content today. As a leader within the agency, you will mentor strategists, elevate the quality of social thinking, and help shape the future direction of the agency's social offering. Responsibilities Social Strategy & Platform Leadership Lead the development of social-first strategies across always-on, campaign, creator and community initiatives. Define the role of social media within the broader marketing ecosystem and identify opportunities for brands to drive relevance and engagement. Develop platform-specific strategies across TikTok, Instagram, YouTube, LinkedIn, Snapchat and emerging channels. Build content ecosystems that balance brand objectives, audience needs and platform behaviour. Define channel roles, content pillars and engagement frameworks that drive sustainable audience growth. Guide clients on social innovation, platform evolution and emerging opportunities. Content & Creative Strategy Develop insight-led social and creator briefs that inspire breakthrough ideas. Partner with creative teams to ensure concepts are designed for social behaviour rather than adapted for social distribution. Shape content strategies that maximise engagement, conversation and participation. Identify opportunities to leverage creators, influencers and communities throughout the creative process. Ensure all creative work is platform-native, culturally relevant and audience-first. Culture, Communities & Insights Monitor cultural shifts, platform trends, audience behaviour and emerging communities. Translate social listening, platform data and audience insights into actionable strategic recommendations. Identify white-space opportunities where brands can authentically participate in culture. Develop frameworks for measuring social impact beyond reach and engagement, including advocacy, conversation and community growth. Drive continuous optimisation through audience, creator and content performance analysis. Creator & Influencer Strategy Lead strategic thinking around creator partnerships, influencer programmes and social collaborations. Identify the role creators can play across content, campaigns and community building. Develop frameworks for creator selection, audience fit and content effectiveness. Advise clients on creator marketing trends, best practices and measurement approaches. Leadership & Team Development Lead, coach and develop the agency's social strategy capabilities. Mentor strategists and help establish best-in-class social planning methodologies. Champion social thinking across the agency and ensure social is represented at leadership level. Foster collaboration across creative, influencer, account, media and production teams. Contribute to new business opportunities and agency thought leadership. Qualifications Experience & Background 10-12+ years of experience in social strategy, digital strategy or social-first creative agencies. Proven experience leading social strategy for major consumer-facing brands. Deep knowledge of platform ecosystems, creator marketing and social content development. Experience mentoring strategists and leading client relationships at a senior level. Demonstrated success translating social insights into impactful creative and commercial outcomes. Experience supporting agency growth through pitching and strategic consultancy. Additional information What do we offer? A competitive salary and travel expense reimbursement. The opportunity to (continue to) develop yourself and the option to take courses/workshops. Opportunity to work on big brands and with an experienced global agency across multiple verticals. A super ‘gezellig’ (if you know you know) and brand new office in the Staal-Kade building, Zuid area of Amsterdam (moving in December 2026). The Work Your World Program: the opportunity to work elsewhere in the world for 6 weeks a year. Discounts on Classpass and a bike plan. A work environment where everyone feels heard, valued, and respected.
Social Strategy & Platform Leadership Lead the development of social-first strategies across always-on, campaign, creator and community initiatives. Define the role of social media within the broader marketing ecosystem and identify opportunities for brands to drive relevance and engagement. Develop platform-specific strategies across TikTok, Instagram, YouTube, LinkedIn, Snapchat and emerging channels. Build content ecosystems that balance brand objectives, audience needs and platform behaviour. Define channel roles, content pillars and engagement frameworks that drive sustainable audience growth. Guide clients on social innovation, platform evolution and emerging opportunities. Content & Creative Strategy Develop insight-led social and creator briefs that inspire breakthrough ideas. Partner with creative teams to ensure concepts are designed for social behaviour rather than adapted for social distribution. Shape content strategies that maximise engagement, conversation and participation. Identify opportunities to leverage creators, influencers and communities throughout the creative process. Ensure all creative work is platform-native, culturally relevant and audience-first. Culture, Communities & Insights Monitor cultural shifts, platform trends, audience behaviour and emerging communities. Translate social listening, platform data and audience insights into actionable strategic recommendations. Identify white-space opportunities where brands can authentically participate in culture. Develop frameworks for measuring social impact beyond reach and engagement, including advocacy, conversation and community growth. Drive continuous optimisation through audience, creator and content performance analysis. Creator & Influencer Strategy Lead strategic thinking around creator partnerships, influencer programmes and social collaborations. Identify the role creators can play across content, campaigns and community building. Develop frameworks for creator selection, audience fit and content effectiveness. Advise clients on creator marketing trends, best practices and measurement approaches. Leadership & Team Development Lead, coach and develop the agency's social strategy capabilities. Mentor strategists and help establish best-in-class social planning methodologies. Champion social thinking across the agency and ensure social is represented at leadership level. Foster collaboration across creative, influencer, account, media and production teams. Contribute to new business opportunities and agency thought leadership.
Experience & Background 10-12+ years of experience in social strategy, digital strategy or social-first creative agencies. Proven experience leading social strategy for major consumer-facing brands. Deep knowledge of platform ecosystems, creator marketing and social content development. Experience mentoring strategists and leading client relationships at a senior level. Demonstrated success translating social insights into impactful creative and commercial outcomes. Experience supporting agency growth through pitching and strategic consultancy.