Social and Influencer Strategy Director

Company description Publicis Connected Media UK is a fully end-to-end offering that unites media, commerce, CXM, social and data to deliver connected consumer experiences and drive exceptional business outcomes for our clients. Powered by Publicis Connected Identity, the UK’s richest people-based data set built on real behaviours, it helps major brands move beyond siloed marketing and make more confident decisions in fast-changing conditions. Those insights truly differentiate our AI and agentic solutions to predict impact, create messaging and reach the right people. The more than 3500-strong team spans Starcom, Zenith, Spark Foundry, Digitas, Performics, PMX, Epsilon, Lotame, Publicis Commerce and Influential. Publicis Connected Media is part of Publicis Groupe. Overview Social & Influencer Strategy Director Influential UK, Publicis Groupe We are hiring a Social & Influencer Strategy Director to shape creator-led strategy for a major beauty and health client. You’ll bring social, creator, earned and paid activity together to build brand relevance, strengthen consumer trust and deliver measurable growth across a portfolio of brands. Working within Influential UK and the wider Publicis Groupe network, you’ll turn cultural, consumer and platform intelligence into clear strategies that teams can activate across markets. This is an opportunity to help create ambitious, effective work for some of the world’s best-known brands. Responsibilities What you'll be doing: Lead integrated social and influencer strategies, from annual planning and audience segmentation to creator roles, channel architecture and measurement. Turn client challenges, brand objectives and consumer needs into focused strategic briefs, creative territories and activation principles. Identify meaningful opportunities through audience, cultural, category, competitor, platform and creator insight. Define how creators can support the full customer journey, including awareness, education, advocacy, trial, community, conversion and retention. Guide senior client conversations, presentations and workshops, making complex strategic thinking clear, persuasive and actionable. Shape always-on creator models, ambassador programmes, product launches and test-and-learn approaches across multiple brands. Partner with creative, analytics and activation teams to improve creator selection, paid amplification, reporting, optimisation and future recommendations. Qualifications Skills we're looking for: Strong experience developing social, influencer, creator or content strategy within an agency, platform or brand environment. Experience working with beauty, personal care, wellbeing, health or related consumer lifestyle categories. A clear understanding of creator ecosystems, social platforms, cultural trends and the relationship between paid and organic activity. The ability to translate complex information and varied data sources into accessible, insight-led strategic recommendations. Confidence building trusted client relationships, facilitating planning conversations and presenting to senior stakeholders. A thoughtful, collaborative approach to supporting colleagues and raising the quality of strategic thinking, writing and presentation craft. Experience with regulated or science-led categories, social listening, audience intelligence, pitches or growth proposals would be valuable, but is not essential across every area. Additional information Publicis Media offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including: 📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups). Publicis Groupe works primarily from the office or our clients' office four days per week. At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included. #LI-LA1
What you'll be doing: Lead integrated social and influencer strategies, from annual planning and audience segmentation to creator roles, channel architecture and measurement. Turn client challenges, brand objectives and consumer needs into focused strategic briefs, creative territories and activation principles. Identify meaningful opportunities through audience, cultural, category, competitor, platform and creator insight. Define how creators can support the full customer journey, including awareness, education, advocacy, trial, community, conversion and retention. Guide senior client conversations, presentations and workshops, making complex strategic thinking clear, persuasive and actionable. Shape always-on creator models, ambassador programmes, product launches and test-and-learn approaches across multiple brands. Partner with creative, analytics and activation teams to improve creator selection, paid amplification, reporting, optimisation and future recommendations.
Skills we're looking for: Strong experience developing social, influencer, creator or content strategy within an agency, platform or brand environment. Experience working with beauty, personal care, wellbeing, health or related consumer lifestyle categories. A clear understanding of creator ecosystems, social platforms, cultural trends and the relationship between paid and organic activity. The ability to translate complex information and varied data sources into accessible, insight-led strategic recommendations. Confidence building trusted client relationships, facilitating planning conversations and presenting to senior stakeholders. A thoughtful, collaborative approach to supporting colleagues and raising the quality of strategic thinking, writing and presentation craft. Experience with regulated or science-led categories, social listening, audience intelligence, pitches or growth proposals would be valuable, but is not essential across every area.